TBWAIndia wins IDFC creative account

MUMBAI: In the wake of a multi-agency pitch, IDFC (Infrastructure Development Finance Company) has roped in TBWAIndia as its new creative partner. 
 
The size of the account is pegged to be in the region of Rs 150 million. 
 
Apart from TBWA, the other agencies contending for the account include Lowe Lintas, McCann Erickson and Rediffusion Y&R. 
 
Said TBWAIndia Group CEO Shiv Sethuraman, “This is a challenging and exciting category and IDFC MF is looking to do things very ‘disruptively‘, which suits us just fine.”