MAM
TBWAIndia names Subho Sengupta as EVP & head – Delhi
MUMBAI: TBWAIndia has appointed Subho Sengupta as executive vice president and head of the New Delhi-Gurgaon operations.
TBWAIndia‘s MD Nirmalya Sen said, “It is a pleasure to bring on board someone who has the great combination of a sharp advertising mind and the ability to be a strong leader. With Kunal Gill already on board as the executive creative director, TBWADelhi now has formidable leadership and I am confident this duo will soon make their presence felt in the market.”
Sengupta added, “TBWA is an institution with a unique and differentiated philosophy (Disruption and Media Arts) that is proven to deliver outstanding strategies and breathtaking creative for clients in India and around the world. I look forward to working with a team that is young, talented and hungry.”
Sengupta has over 16 years of experience in the advertising industry. He had joined TBWA from Law & Kenneth where he was the head of their Kolkata operation. He has spent a large part of his career working with JWT where he was responsible for the GSK business.
Sengupta has also worked with Saatchi & Saatchi and Bates and with brands like Horlicks, Fair & Lovely, Airtel, Tata Steel, Close up, Vivel, Gold Flake, Carlsberg, Lafarge and Ananda Bazar Patrika.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
