MAM
TBWAIndia Group appoints Vinnet Bajpai as CEO
MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.
Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.
Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.
At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.
In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.
“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”
Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.
Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.
Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”
MAM
Indigo appoints Aloke Singh as Chief Strategy Officer
Air India Express MD joins to steer global growth and operational efficiency.
MUMBAI: Indigo just recruited its next big strategist from the rival camp because when you’re chasing the skies, sometimes the best way to fly higher is to borrow the pilot who already knows the route. InterGlobe Aviation, parent company of IndiGo, announced on 23 March 2026 that its board has approved the appointment of Aloke Singh as Chief Strategy Officer. Singh, who most recently served as managing director and CEO of Air India Express, will lead enterprise-wide strategic planning, operational efficiency initiatives and the airline’s aggressive push into international routes.
Reporting initially to managing director Rahul Bhatia and later to Indigo’s incoming CEO Singh brings over three decades of experience across strategy, operations and commercial functions in aviation. At Air India Express he drove network expansion and performance turnaround, earlier roles at Air India and Oman Air sharpened his focus on long-term planning.
“Aloke brings an exceptional blend of strategic vision and operational depth,” Bhatia said. “His experience will be critical as Indigo seeks to build a more agile, resilient and future-ready organisation.”
The appointment arrives at a pivotal moment. Indigo, India’s dominant domestic carrier, has faced intense scrutiny after operational disruptions in December 2025 thousands of cancelled and delayed flights due to crew scheduling misalignments with new pilot fatigue norms triggering fines, passenger chaos and regulatory heat. Former CEO Pieter Elbers resigned in March 2026 citing personal reasons, though his exit followed sustained pressure from those setbacks and rising costs.
Singh described joining Indigo as “a pivotal moment” for both the airline and Indian aviation, as the carrier accelerates beyond its domestic stronghold into a more competitive global arena.
In an industry where turbulence is measured in both altitude and headlines, Indigo isn’t just hiring a strategist, it’s recruiting a steady hand to navigate from domestic dominance to international takeoff, one calculated flight plan at a time.
