MAM
TBWAIndia Group appoints Vinnet Bajpai as CEO
MUMBAi: TBWA today announced major management changes to its group of agencies across India. Vineet Bajpai, currently Chief Executive Officer of MagnonTBWA, one of India’s largest and most comprehensive digital agencies, will assume the role of CEO for the entire TBWAIndia Group with immediate effect.
Meanwhile, Shiv Sethuraman, erstwhile CEO of TBWAIndia Group, has decided to move on from the company, triggering the changes. Sethuraman joined TBWA in 2008 as CEO, moving from Ogilvy Paris, where he was MD since 2005.
Bajpai’s new responsibilities will encompass TBWAIndia, MagnonTBWA, Magnon E-Graphics, a digital outsourcing agency that serves clients across five continents, as well as The Integer Group, the network’s retail and shopper marketing arm, across the Indian continent.
At the same time, TBWAIndia Group has established a new management board, which reflects the roles that key individuals have played in the agency’s growth over the past year. Nirmalya Sen is appointed President of Advertising for the TBWAIndia Group; Parixit Bhattacharya’s role as Chief Creative Officer will encompass the total creative product for the group, including MagnonTBWA; Nitin Naresh is appointed Managing Director of the domestic digital agency, MagnonTBWA; Vivek Merani is appointed Managing Director of Magnon E-Graphics; Ketan Desai is appointed Managing Director of The Integer Group India; and Manosh Mukherjee as Chief Financial Officer and Chief Operating Officer.
In order to more closely align the India Group with TBWAWorldwide, Philip Brett, TBWA’s President of South and Southeast Asia, is named Chairman of TBWAIndia Group.
“We are now very focused on driving our integrated offering in India forward and accelerating its growth,” said Keith Smith, President – International of TBWAWorldwide. “We’re delighted that Vineet will be leading this offering. Over the past year, since we acquired the Magnon Group, MagnonTBWA has become a global digital offering, delivering world-class, innovative solutions for our clients.”
Smith noted that the management restructuring in India is very much in line with TBWA’s structures in major markets around the world, where the leadership team’s responsibilities cover a range of different communication disciplines.
Bajpai founded and led Magnon for 14 years before and after its acquisition by TBWA at the end of 2012 and has spent the last 15 months working closely with the network’s agencies in Mumbai, Delhi, Los Angeles, New York, Singapore and Dubai.
Bajpai said, “I am very proud to be taking on this additional responsibility for the TBWA Group in India. My focus will be on providing the structure to help the group deliver the best, integrated offering of any agency group in India. We are extremely lucky to have such a skilled, professional and successful team in place, along with global network support, to make this happen.”
Brands
Goa Tourism draws strong trade interest at Satte 2026
Minister Rohan Khaunte backs year-round, responsible tourism drive
GOA: Goa Tourism wrapped up its participation at Satte 2026 on a confident note, reporting sustained engagement from domestic and international buyers at the Yashobhoomi Convention Centre.
The three-day travel trade exhibition saw the Goa pavilion attract steady footfall, following its inauguration by Gajendra Singh Shekhawat. Officials said the response reflected growing industry interest in the State’s shift towards regenerative and year-round tourism.
The delegation included Goa Tourism assistant director (tourism) Jayesh Kankonkar; Goa Tourism Development Corporation deputy general manager (marketing) Deepak Narvekar; and Goa Tourism assistant tourist officer Chitra Vengurlekar. The team held a series of B2B meetings with tour operators, travel trade representatives and destination management companies across key source markets.
Discussions centred on experiential travel, spiritual and cultural circuits, hinterland exploration, wellness, adventure tourism and off-season offerings: all aligned with Goa’s regenerative tourism roadmap. About 82 co-exhibitors, including hoteliers and DMCs, participated alongside the official delegation.
Minister for tourism Rohan A Khaunte, said the platform underscored Goa’s ambition to position itself as a progressive and resilient destination. The regenerative model, he argued, balances community interests, environmental safeguards and economic growth. Director of tourism Kedar Naik, described Satte as a crucial industry touchpoint, noting rising interest in Goa’s evolving tourism narrative beyond its beach image.
The pavilion received a participation memento in recognition of its active presence. Officials said the partnerships forged at Satte 2026 would bolster Goa’s competitiveness across domestic and international markets, as the State sharpens its pitch on sustainability, governance and community-led tourism.
