MAM
TBWA Worldwide bags coveted awards across 4 continents
NEW DELHI: TBWA Worldwide, the creative advertising network and part of the Omnicom group, has proved its supremacy across four continents by bagging the Network and Agency of the Year 2002 award .
The other agencies vying for the Agency Network of the year included DDB Needham, BBDO, Saatchi & Saatchi and Lowe, states a release.
Making its mark in innovative advertising, TBWA Worldwide has also been recognized by the advertising gospel – Campaign magazine for its award winning campaigns for John Smith’s and ‘Five’ (formerly, Channel 5, in the UK), across US, Europe and Asia for 2002. ‘Five’ garnered the honour of Campaign’sMedium of the Year award.
According to the press release, TBWA Worldwide also won the Campaign of the Year award for Apple “Switchers” in the US, Sony Playstation in Europe and S K Telecom “Be the Reds” in Asia.
In 2002, best selling ale brand, John Smith’s was at the centre of a whirlwind campaign, recently named by Campaign magazine as the Campaign of the year. Challenged with following up on the successful “cardboard cutout, no non-sense man” campaign, the agency team helped tap into the core values of the John Smith’s brand and articulate it more explicitly and dimensionally than before, adds the release.
“We are extremely happy that TBWA has received such accolades from the advertising and marketing community. It is elating to note that TBWA has emerged as the chosen ‘Network and Agency of the Year 2002’ while competing for the global title with other advertising majors”, TBWA Worldwide, president and CEO Jean Marie Dru is quoted as saying in the release.
Meanwhile, TBWA Anthem, India has made significant gains with a spate of recent client wins including BBC World Service, Hughes Escorts, Loctite, Samsonite and British Gas Broadband.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
