MAM
TBWA wins creative biz of Inbisco’s two brands
MUMBAI: Inbisco, the distributor of Indonesia‘s food manufacturer Mayora‘s products in India, has assigned the creative duties of two of its products to TBWA Chennai.
The two brands are Kopiko Coffee Candy and Go Choco, a chocolate-enrobed sandwich biscuit. The mandate was awarded following a multi-agency pitch.
Inbisco‘s country manager Tomas William said, “These brands are significant for us to consolidate our presence in India and we are keen to follow these up with a larger portfolio of products. TBWAIndia‘s philosophy of disruption resonated with what we are aiming to achieve. The thinking and passion demonstrated by the TBWA team was what we were looking for.”
TBWA India MD Nirmalya Sen added, “A chance to work on the world‘s No. 1 coffee candy. How cool is that! Both the brands assigned to us are from categories that have seen limited success and have to be created, making them plum strategic challenges.”
TBWAIndia VP South Arindam Sengupta states, “This win gives us a fantastic opportunity to create some disruptive work in two very exciting categories. Needless to say, given the audience, these brands have to embrace new media in a significant way in addition to ATL, in-store and brand activation.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
