MAM
TBWA Mumbai bags Tasty Bite ad account
NEW DELHI: TBWA India has won the advertising account of Tasty Bite, a ready-to-serve foods brand from Tasty Bite Eatables Limited (TBEL).
TBEL is a subsidiary of the US – based Preferred Brands International (PBI), which markets the Tasty Bite line of products in Belgium, Holland and Switzerland, the Scandinavian countries and in the Asia Pacific region.
The win was confirmed by TBWA India director Kurien Mathews. The budget was not disclosed.
“The client allotted the account to us after a pitch, which included three agencies. Currently, we are in the campaign development phase. The advertising strategy includes use of television, print, outdoor and point of sale (POS). The mandate includes brand development and the objective of the campaign is to position Tasty Bite as a leading foods brand,” said Mathews.
Tasty Bite India is gearing up to launch its curry range in the convenience foods segment later this year. The portfolio includes eight curry pastes including mutton `rogan josh’, butter chicken curry, `chole’ masala, Goan fish curry and `paneer makhanwala’.
Tasty Bite is also offering the `Chettinad and Kolhapuri’ curry pastes, which can be adapted to both vegetarian and non-vegetarian dishes. The company is planning to launch its range in the third quarter of this year.
Recently, Tasty Bite has announced that it investing Rs. 100 million in the entire new product development, which will include the establishment of new lines at its manufacturing facility at Bhandgaon near Pune. Over the next 12 months, the brand would be available in at least 20 large cities, including Kolkata, Jaipur and Lucknow, in addition to those in Kerala.
TBWA India has performed well in the recent past as the Tasty Bite account follows the Hughes advertising account, which was clinched by the Delhi office.
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
