MAM
TBWA Mumbai bags Tasty Bite ad account
NEW DELHI: TBWA India has won the advertising account of Tasty Bite, a ready-to-serve foods brand from Tasty Bite Eatables Limited (TBEL).
TBEL is a subsidiary of the US – based Preferred Brands International (PBI), which markets the Tasty Bite line of products in Belgium, Holland and Switzerland, the Scandinavian countries and in the Asia Pacific region.
The win was confirmed by TBWA India director Kurien Mathews. The budget was not disclosed.
“The client allotted the account to us after a pitch, which included three agencies. Currently, we are in the campaign development phase. The advertising strategy includes use of television, print, outdoor and point of sale (POS). The mandate includes brand development and the objective of the campaign is to position Tasty Bite as a leading foods brand,” said Mathews.
Tasty Bite India is gearing up to launch its curry range in the convenience foods segment later this year. The portfolio includes eight curry pastes including mutton `rogan josh’, butter chicken curry, `chole’ masala, Goan fish curry and `paneer makhanwala’.
Tasty Bite is also offering the `Chettinad and Kolhapuri’ curry pastes, which can be adapted to both vegetarian and non-vegetarian dishes. The company is planning to launch its range in the third quarter of this year.
Recently, Tasty Bite has announced that it investing Rs. 100 million in the entire new product development, which will include the establishment of new lines at its manufacturing facility at Bhandgaon near Pune. Over the next 12 months, the brand would be available in at least 20 large cities, including Kolkata, Jaipur and Lucknow, in addition to those in Kerala.
TBWA India has performed well in the recent past as the Tasty Bite account follows the Hughes advertising account, which was clinched by the Delhi office.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
