MAM
TBWA London’s Trevor Beattie quits; to launch start up with Evans & Vaughan
MUMBAI: Grim times for TBWA London. Synonymous with the ‘Wonderbra‘ and ‘FCUK‘ campaigns the ad guru Trevor Beattie, chairman and creative director TBWA has decided to call it quits after a completion of 15 long years with the agency. Beattie‘s has decided to launch his own start up alongwith Chris Evans and film director Matthew Vaughan according to various agency reports titled Beattie McGuinness Bungay. | |
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Meanwhile, Danny Brooke-Taylor and Tony McTear were promoted at TBWA to the positions of joint creative directors, and Paul Bainsfair TBWA president Europe will take on the role of chairman and chief executive of TBWA London additionally. | |
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Speculations indicated that Beatties‘s exit was due to the recent account losses that TBWA London had suffered. This March, Abbey moved its ? 22 mn business into WCRS, while News Group Newspapers announced a review of its ?20m account, without inviting TBWA to repitch. Interestingly, no clients have yet expressed their intention of following the departing executives into the start-up as yet. | |
Beattie has been financed by its three founders. Beattie said it would differ from the traditional agency model, with plans to involve clients in branded entertainment projects and events such as his West End burlesque show. |
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
