MAM
TBWA India bags Hughes ad account
NEW DELHI: TBWA India has bagged the creative and media business of Hughes Network Systems (HNS) and its two affiliated companies, Hughes Software Systems (HSS) and Hughes Escorts Communications Limited (HECL). The account has been won by TBWA’s Delhi office.
The account is valued at more than Rs 40 million. TBWA India vice president Benny Thomas said, “We won the account after a five-agency pitch, which included McCann Erickson and Mudra Communications. This is for the first time an agency has been allotted both creative and media accounts. Till now, creative was sourced through local shops, and media business was with McCann.”
The mandate includes working on HECL’s enterprise networking, retail services and `DiRECWAY’ global education and retail businesses. “HECL provides end-to-end networking solutions for corporate enterprises in India using state-of-the-art satellite technologies, for clients including Nestle, P&G, Marico, Playwin, Bombay Stock Exchange and leading banks,” said Thomas.
“Retail services is a new concept to be launched in the near future and we are currently working on the brand identity. We will be using TBWA proprietary tool “Connections” to add value to the brand. Our immediate task is to work on a campaign on DiRECWAY global education , which provides satellite based interactive management education programmes. The programmes happen in a ‘realtime, realworld’ environment from reputed universities via satellite. For instance, if a lecture is on in XLRI Jamshedpur, a real class room atmosphere is created as one can participate in live sessions from the institute,” added Thomas.
HECL has already forged partnerships with the Indian Institute of Management, Kozhikode, XLRI Jamshedpur, Manipal Academy of Higher Education(MAHE), Apollo University Global Education Division of WIU (USA), and DiRECWAY Global Education. HECL has 28 `DiRECWAY’ learning centres in 18 cities including five in Delhi.
HNS is the world’s largest provider of broadband satellite network solutions, while HSS is the leading convergent network solutions provider.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
