MAM
TBWA India appoints Deepak Singh as national head of arts
MUMBAI: TBWA India has appointed Deepak Singh as national head of art. Deepak will be reporting to TBWA India chief creative officer Parixit Bhattacharya.
Commenting on Singh‘s appointment, Bhattacharya said, “Deepak is a rare talent. He has greatness tattooed into him. He is insatiably hungry to get the most out of every brief. Another thing that makes him rare is the fact that he has managed to remain incredibly humble even after attracting such an obnoxious amount of metal. Our entire team at TBWA India will benefit hugely from his presence as he goes about making our work great”.
Over a decade ago, Singh decided to quit his job as a software engineer and follow his dream into advertising. Since then Singh has worked at agencies such as McCann, Grey Worldwide, Leo Burnett, DDB Mudra and Dentsu Communications.
“I love my job – the best part about it is that an idea can come from anywhere. And there is no one who is big or small in the industry. It‘s the idea that makes the person big or small. TBWA has a great roster of clients that gives me the opportunity to do some fantastic work. I‘m looking forward to working with Parixit Bhattacharya who brings along with him a lot of international experience and awards. The plans for TBWA India are very impressive and I‘m going to make sure that I live up to my reputation,” said Singh.
TBWA India CEO Shiv Sethuraman said, “Deepak doesn‘t need a certificate from me or anyone else. He has a room full of metal and an inspiring work ethic. I can only say I am delighted he chose to work with us. Parx is burning the candle at both ends to put together a dream team. Deepak is most certainly one of the brightest stars in that team. Watch out for more.”
MAM
Valvoline launches FIFA World Cup 2026 global campaign
Campaign highlights fan journeys and mechanics powering travel worldwide
MUMBAI: From kick-off to kilometres, Valvoline is fuelling more than just engines this World Cup. Valvoline Global Operations has unveiled its global campaign for the FIFA World Cup 2026, spotlighting the journeys fans undertake to witness the game while quietly tipping the hat to the mechanics who keep those journeys on track. Titled “The Original Engine Oil. For the Driven.”, the campaign leans into the emotional and physical commitment of football fans travelling across cities and countries, reframing mobility as an integral part of the sporting experience.
At its core is Valvoline’s first FIFA World Cup-themed ad film, which parallels the evolution of the brand spanning over 160 years with the enduring passion of fans. Produced in Chile by We Are Laugh, the film stitches together moments of anticipation, preparation and connection that define matchday journeys, whether it’s a cross-country drive or a short ride with friends.
The narrative extends beyond fans to spotlight the often-overlooked ecosystem behind the scenes mechanics and service professionals who ensure every trip runs smoothly. The brand positions itself as a constant companion across these miles, reinforcing its legacy in powering mobility.
Valvoline Global chief brand officer Michael Kirtman said, the campaign celebrates both the fans who “go the distance” and the people who make those journeys possible.
The rollout has already begun in India and will expand globally in May, covering markets such as the United States, China, Australia, Canada, Thailand and Saudi Arabia. The campaign will be amplified through a multi-channel mix, including television, digital out-of-home, radio, social platforms and experiential activations.
In a World Cup defined by goals and glory, Valvoline is telling a quieter story, the one measured not in minutes, but in miles.
