TBWA bags Rs 100 mn Star Health account

MUMBAI: Star Health and Allied Insurance Company has appointed TBWAIndia as its creative agency. 
 
The size of the account is Rs 100 million, according to sources in knowledge of the transaction.
 
The other agencies that contended for the pitch include McCann Erickson, Draft FCB Ulka and incumbent Network Advertising.
 
Said TBWA India CEO Shiv Sethuraman, “We plan to launch the new campaign in the next eight weeks.”

Lodestar Universal is the company‘s media agency.