MAM
TBWA acquires India’s digital agency Magnon
MUMBAI: Omnicom‘s global advertising agency network TBWA has acquired Indian digital entity Magnon Group.
The acquisition includes the domestic digital agency Magnon Solutions and digital outsourcing agency Magnon International that serves clients across five continents.
With immediate effect, Magnon will become part of the TBWA Group of companies in India. The digital agency, Magnon Solutions, will join TBWA‘s global Digital Arts Network (DAN) and the digital outsourcing company, Magnon International, will become part of E-Graphics and an accelerator for DAN‘s production offering.
Magnon was founded in 2000 by Vineet Bajpai and employs nearly 150 professionals between Mumbai and New Delhi. He will continue as founder and CEO of Magnon Group. The group offers clients the full spectrum of digital services, including graphic design for web and mobile; digital marketing; search and social media optimisation; bespoke technology applications development; online brand strategy consulting; eCommerce solutions; and mobile sites and apps development.
TBWA Worldwide president – international Keith Smith said, “We are delighted to join forces with Magnon Group. We‘ve been extremely impressed with both their digital capabilities and the strength of their management team. Globally, TBWA is building a strong, integrated digital network and we‘re confident that Magnon Group will deliver the expertise and talent we need to deliver innovative work and added value for our clients in India.”
Bajpai said, “Being a part of TBWA is an ambition fulfilled. TBWA‘s global reach and excellence will provide Magnon with the right platform towards becoming a market-leading digital agency in India and the region. And TBWA‘s empowering culture allows us to retain our adaptability and entrepreneurial fabric.”
TBWAIndia‘s chief executive officer Shiv Sethuraman said, “I believe this is a game-changing event for the TBWA Group in India. After successfully setting up The Integer Group® India, our retail and shopper marketing company last year, the acquisition of Magnon makes us a uniquely positioned agency in India – one that is ahead of the curve in the disciplines that will matter most in the years to come. Magnon is a solid and proven digital player with great depth and talent. I am delighted to welcome Vineet and his team to the TBWA family.”
Omnicom president and chief executive officer John Wren commented, “TBWA‘s partnership with Magnon is a reflection of Omnicom‘s continued commitment to building its strengths and capabilities across the Indian subcontinent, in an effort to support the growing needs of our client‘s regional marketing objectives.”
Brands
Reebok partners with Jerai Fitness for gym equipment in India
Long-term deal to manufacture and distribute Reebok-branded fitness products from April 2026.
MUMBAI: Reebok is pumping up its presence in India and this time, it’s bringing serious muscle to the gym floor. Jerai Fitness Limited, an Indian manufacturer with over three decades of experience in fitness equipment, has announced a first-of-its-kind long-term partnership with Reebok. Under the agreement, Jerai Fitness will manufacture and distribute Reebok-branded gym equipment across India and neighbouring countries including Sri Lanka, Bangladesh and Nepal. The products will be available from 1 April 2026.
The collaboration combines Jerai Fitness’ fully automated, technology-driven manufacturing facility with Reebok’s global brand legacy to redefine the fitness equipment ecosystem in the region.
Jerai Fitness Limited chairman & managing director Rajesh Rai said the partnership leverages advanced manufacturing capabilities to deliver high-quality products tailored to market needs.
Authentic Brands Group EVP of Reebok Steve Robaire noted that India is a dynamic and fast-growing fitness market. “Jerai Fitness brings the manufacturing expertise and local insight needed to deliver high-quality, performance-driven equipment at scale,” he said.
The partnership will introduce a comprehensive commercial range covering cardio, free weights, and high-end home-use equipment under two distinct series. All products adhere to international standards, including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, ASTM certifications, and European safety standards EN ISO 20957-1:2013, EN 957-2:2003 and EN 957-4:2006.
Jerai Fitness’ manufacturing facility features fully automated production systems and dedicated storage infrastructure. As of 31 August 2025, it had an installed annual capacity of 21,000 units.
The Reebok-branded equipment will be available pan-India through Jerai Fitness showrooms and official websites jeraihomegym.com and jeraifitness.com.
In a market where fitness goals are rising faster than dumbbells, this partnership gives Reebok the local strength it needs while giving Jerai Fitness a powerful global brand to flex. For Indian fitness enthusiasts and gym owners, the workout just got a stylish upgrade.
