MAM
Tatva hires AMO Comm to handle creative duties
MUMBAI: Tatva has appointed AMO Communications to handle the creative duties for its edible oil range.
A national campaign will be launched over April and May 2012. The account will be handled from the agency‘s Delhi office.
AMO Communications COO Jitendra Khokle said, “The brief given to us was very interesting. We always look for nutritional benefits from the products we consume. With Tatva, we had to make the consumers aware about that extra benefit apart from the nutritional rich elements that one can get from the products in offer and eventually help the brand gain a strong foothold leadership position in the health and wellness category.”
The agency has plans to initiate some aggressive, integrated brand building and positioning exercises through various media activities. Television as a medium will be used selectively and will be niche. The thrust will be on BTL activities involving customer interaction and sampling besides promotions through ATL in print, OOH and online advertising.
Said Tatva director Manish Jain, “The current health and wellness sector is witnessing a cacophony of brands. Tatva is a relatively new entrant in the nutritionally enhanced product category. We are launching 100 per cent organic / natural products which are beyond basic hygiene. I liked the strategy and the creative approach that AMO Communications presented.”
AMO Communications’ clients include the likes of Punjab Tourism, Rajasthan Tourism, Sansui, Kelvinator, Era Landmarks, Rubberwala Developers Elbit Developers, Indian Oil Corporation, Goa Tourism and Jumbo Electronics.
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
