Ad Campaigns
Tata Tea Premium salutes the ‘kadak’ spirit of Odisha
NEW DELHI: Continuing with its blitz of hyper-local campaign promotions, Tata Tea Premium has released a new video paying tribute to the state of Odisha by creating a sand art installation in association with renowned sand artist Sudarshan Pattnaik, and celebrates the glory and heritage of Odisha.
The ad film shows the sand artwork capturing the kadak spirit of the people of Odisha and bringing alive elements which are the symbols of pride for them.
It further conveys the message that while Odisha is known for its unique and diverse treasures, the people of the state are known for their resilience and have stood strong every time they have been required to do so. Hence, the state that is known for its kadak irade blends in well with the core proposition of Tata Tea Premium which offers a kadak chai for the kadak spirited people of Odisha.
Tata Consumer Products senior vice president – marketing, packaged beverages – India Puneet Das said, “The stunning architectures, history, dialects, vibrant art music and dance forms make Odisha truly unique and diverse. On Utkal Dibasa, we are honoured to partner with Sudarshan Pattnaik, a world-renowned Indian sand artist and a Padma Shri holder who hails from Odisha, to pay a tribute to this culturally rich state and celebrate the kadak spirit of people of this state.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
