Brands
Tata Starbucks announces an irresistible Buy One Get One Free Offer
Mumbai: Summers just got a whole lot better with Tata Starbucks announcing the ‘Buy One Get One Free’ offer on 7 May 2023. As part of the offer, customers can avail of a free beverage upon purchasing any short or tall beverage from the core beverages menu.
To further amplify this exciting offer, Tata Starbucks has curated an interesting campaign based on the insight that this is `An offer so good, anyone can be your plus one
Tata Starbucks Chief Marketing Officer Deepa Krishnan said, “Over the last decade, Starbucks has been known for its welcoming third-place experience and we’re always looking at ways to delight our customers. This offer is our way of thanking our customers and giving them a special way to enjoy their favourite Starbucks beverages. The offer is accompanied by a fun and quirky campaign that will surely be as exciting as the offer! Watch the most unlikely people come together for this irresistible offer.”
The film is conceptualised by Edelman India Pvt. Ltd Produced by Scooter Films begins with King Akbar ordering a cup of coffee at the Starbucks store. As the rather perplexed barista shares the Buy One Get One offer with Akbar, charming Anarkali makes a grand entry breaking through a brick wall and cheekily asking for the free beverage. With rolling eyes and unhappy grunts, the duo enjoys their coffee while acknowledging the wonderful Starbucks offer.
Visit a Starbucks Store on 7 May 2023 and buy any short or tall core beverage to get another beverage absolutely FREE
Note: The offer is only on short and tall beverages from the core menu and not available on Limited-time seasonal offerings
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
