MAM
Tata Soulfull debuts ‘Desh ke Millets’ at millets & organics trade fair 2024
Mumbai: Tata Soulfull, a brand from Tata Consumer Soulfull Pvt Ltd., (a wholly owned subsidiary of Tata Consumer Products Ltd), participated in the 2024 edition of Millets & Organics – International Trade Fair in the city today. This event, organized by the Department of Agriculture and KAPPEC (Karnataka Agro Processing and Export Corporation), Government of Karnataka, serves as a collaborative platform, uniting farmers, domestic and international companies, as well as central and state institutions in the organic and millet sectors.
As a leading brand in the millets space, Tata Soulfull is dedicated to bringing ‘Desh ke Millets’ like Ragi, Jowar & Bajra in modern formats to every Indian household through its wide range of products like Tata Soulfull Millet Muesli, Tata Soulfull Ragi Bites breakfast cereals and Tata Soulfull Masala Oats+. Leveraging its deep expertise in millets through cutting-edge facilities and distinctive product offerings, Tata Soulfull places strong emphasis on the philosophy of ‘Taste First, Health Forward.’ The brand is dedicated to bringing back ancient grains to the modern consumer’s plate through its varied product lineup which includes breakfast cereals, snacking alternatives, and cereal-based beverages.
The United Nations declaring 2023 as the ‘International Year of Millets’, presents an opportunity to increase consumer awareness around millets and make them available to consumers in formats that are affordable and easy to use. Speaking on the participation of Tata Soulfull at the event, Prashant Parameswaran, MD & CEO, Prashant Parameswaran, said, “Millets have long been integral to the Indian diet, and have many health benefits in addition to being an environment-friendly crop. However, the lack of awareness of millets and their usage, along with limited accessibility has posed persistent challenges, leading to low consumption of these grains. At Tata Soulfull, our aim is to make millets mainstream and bring back ‘Desh ke Millets’ like Ragi, Jowar, etc. through our millet-based products that are affordable, easy to access, wholesome and tasty. We are happy to be participating once again in the Millets & Organics – International Trade Fair, contributing to the vision for a healthier and more sustainable future.“
He further added, “With one of India’s largest value-added millet processing factories at Bidadi in Bengaluru, our endeavour is to innovate and introduce products that are in line with changing consumer needs. Our most recent launch was the Tata Soulfull Ragi Bites Choco Sticks, a wholesome choice for children. It’s a cream-filled snack which offers the goodness of millet and is completely free from maida.”
MAM
Spinny celebrates Sachin Tendulkar’s 53rd birthday with offer
Customers get Rs 3,500 voucher with car purchases in limited-period campaign.
MUMBAI: Not every birthday comes with a freebie but this one came with four wheels and a voucher. Spinny marked the 53rd birthday of Sachin Tendulkar with a customer-focused campaign titled “Master’s Birthday Treat”, blending nostalgia with a tangible incentive for buyers.
Under the limited-period offer, every customer purchasing a car received a Rs 3,500 TENxYOU voucher, adding an extra layer of value to the buying journey. The vouchers, redeemable across multiple lifestyle brands, extended the experience beyond the transaction into shopping, gifting and everyday indulgences.
The campaign leans on Tendulkar’s enduring image as the ‘Master Blaster’, aligning his legacy of trust and consistency with Spinny’s positioning as a transparent, seamless car-buying platform.
Rather than a conventional discount-led push, the initiative taps into emotion and familiarity, using a cultural icon to anchor engagement while offering a clear, measurable benefit to customers.
In an increasingly competitive digital auto retail market, the move reflects a broader strategy stand out not just on price or inventory, but on experience. By tying a celebratory moment to customer reward, Spinny is effectively turning a birthday tribute into a brand touchpoint.
Because sometimes, the best way to celebrate a legend is to give customers something to drive home literally.
