Ad Campaigns
Tata Play celebrates 17 years of entertainment with #17SaalTataPlayKeSaath campaign
Mumbai: Celebrating 17 years of jingalala entertainment this month, Tata Play, India’s leading content distribution platform, launched a new digital campaign, #17SaalTataPlayKeSaath. In commemoration of this significant day, the brand expressed its gratitude towards the instrumental contributors who have shaped its journey. From the forefront representatives of the brand such as dealers, technicians, and support agents, to its growing number of viewers, all were acknowledged for their vital role in establishing Tata Play as the nation’s most cherished DTH platform.
The campaign #17SaalTataPlayKeSaath pays tribute to the unsung heroes of Tata Play through a heartfelt video depicting different stakeholders’ roles. The campaign features a montage video with each image strategically placed inside the number ’17’. These images showcase Tata Play’s numerous contributors in action.
Talking about the campaign, a Tata Play spokesperson said, “The #17SaalTataPlayKeSaath campaign honours the relentless work of our frontline staff and our esteemed users who have been with us on this unique journey. It is their loyalty and devotion that motivates us to chart the next chapter of streaming and broadcasting in India.”
“We’re thrilled to have partnered with Tata Play in bringing the #17SaalTataPlayKeSaath campaign to life. This initiative not only celebrates their remarkable 17-year journey but also acknowledges the invaluable contributions of all stakeholders who’ve been an integral part of this success story. It’s a testament to Tata Play’s commitment to delivering exceptional entertainment experiences and strengthening its bond with customers across India. At Chimp&z Inc., we take pride in crafting campaigns that resonate deeply and create meaningful connections,” said Chimp&z Inc co-founder Angad Singh Manchanda.
The campaign was released across Tata Play’s social media handles and garnered 1.4M impressions along with 1.13M engagement across all platforms.
Tata Play also started beaming from its GSAT-24 satellite, enabling sharper picture quality and availability in the remote corners of the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
