MAM
Tata Nexarc onboards Kapil Ohri as head of performance marketing
Mumbai: Tata Nexarc on Tuesday announced the appointment of Kapil Ohri as head of performance marketing and customer success. He brings over 15 years of experience in digital media across digital transformation, D2C, media planning, programmatic advertising, and content marketing, working for companies like Mindshare, Ogilvy, Nnnow.com, Afaqs etc.
Ohri shared about joining his new role at Tata Nexarc via a LinkedIn post. He posted, A “New Start,” After several years in the CPG sector, it’s time to reboot. It’s time for a “New Start” and become part of Tata Business Hub team as Head of Performance Marketing & Customer Success (Engagement Marketing). It’s time for a fresh mission – Enable emerging businesses to grow, solve challenges and optimize processes. And with this change, I have also moved out of Delhi NCR. Namaskara Bengaluru.”
Prior to joining Tata Nexarc, Ohri was the deputy general manager at Dabur India. He joined the company as head of digital marketing.
Ohri founded ‘afaqs! Campus,’ a digital marketing education venture that has coached over 2,000 marketing professionals from leading companies and institutes. He is the author of the series of books titled “The Curious Digital Marketer.”
His LinkedIn profile read, “He has won around 35 awards (including team awards as well) at national and APAC level for digital marketing work for brands.”
The Top 100 Digital Marketer Awards in India featured Ohri twice. In 2020, he received the Top 100 Smartest Digital Marketer award from ET NOW & World Marketing Congress. He has also won the title of Top 100 Digital Marketer from Paul Writer PluralSight in 2017.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
