Ad Campaigns
Tata Mumbai Marathon launches ‘Inspire to be Better’ campaign
MUMBAI: Tata Mumbai Marathon recently launched its “Inspire to be Better” integrated campaign ahead of its 2019 event. The campaign is designed to value the inspiring stories of people from all walks of life and to recognise those who inspired them to be better.
The campaign that will be featuring real people with their inspiring stories has been kickstarted by event ambassador for Tata Mumbai Marathon 2019, MC Mary Kom, who wrote a letter to her husband, Onler Karong, thanking him for the inspiration he has been to her. The other two stories are of Meera Mehta, one of the young fund-raisers and one of the first ones to raise funds at TMM; and Krishna Prakash IPS, super cop, an avid runner, and the first Indian civil servant to complete the gruelling Ultraman World Championships.
As a closure to the print campaign, the event is also running a contest and requesting individuals to share their inspirational stories and one meaningful story will be featured in The Times of India Front Page Ad.
Procam International joint managing director Vivek B Singh said, “We are proud to launch the innovative 'Inspire to be Better' campaign leading up to the 16th edition of the prestigious Tata Mumbai Marathon. While a record number of runners participate on race day to gain glory, there are millions more who are part of the event in various avatars. This campaign will evoke a sense of pride amongst all those who have in their own unique way inspired to be better.”
In addition to the campaign, the #BeBetter gratitude ground activation will also be conducted simultaneously in various offices, city spots, running community and the event expo.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
