Brands
Tata Motors to spend more than Rs 20 crore on Vista Tech & Nano Twist
BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today.
This comes in after the announcement of the launch of the New Nano Twist made by the company a few days ago. The campaign including TVC, print, online and outdoor in select cities is already underway for it, while a new TVC campaign for the Vista Tech commenced yesterday.
While unveiling the two vehicles, Tata Motors senior vice president commercial passenger vehicle business unit, Ankush Arora, also showcased a 15 second TVC for the Vista Tech created by Rediffusion Y&R and a 30 second TVC for the Nano Twist created by Draftfcb Ulka. “These TVCs’ will run across all channels, national as well as regional, and we plan to have a campaign in print, digital as well as outdoors in a select few cities,” says Arora while talking to indiantelevision.com. The New Nano’s positioning is ‘Celebrate Awareness’, while the tagline for the Vista Tech is ‘Designed to Thrill’.
“The response for the Nano Twist has been good, right since the launch of the vehicle in the Mumbai market a couple of days ago, we have received about 400 bookings from Bengaluru,” informs Arora.
According to industry sources, the automobile market in the country has set upon hard times and this low phase is likely to continue for another six to nine months until the elections are over and the policies of the powers that be at that time are in place.
To push sales, huge discounts on vehicles is more often a norm rather than an exception at present. Industry sources reveal that Tata Motors plans to spend around Rs 10 to 12 crore each for the Vista Tech and the Nano Twist towards mass media communications over the next month or so, probably until the next Auto Expo in New Delhi.
Lodestar UM handles the media buying for these two Tata Motors brands.
Brands
Hyundai launches updated Ioniq 5 with 84 kWh battery, 690 km range
Priced at Rs 55.7 lakh, adds design, tech and safety upgrades.
MUMBAI: Charge it up, stretch it out, Hyundai’s latest electric upgrade is going the distance, quite literally. Hyundai Motor India Limited (HMIL) has introduced an updated version of its Ioniq 5, packing in a larger 84.0 kWh battery that delivers a claimed range of up to 690 km (ARAI-certified), marking a significant leap in everyday usability for its flagship electric SUV.
Built on Hyundai’s Electric Global Modular Platform (E-GMP), the refreshed IONIQ 5 aims to balance performance with practicality, reducing range anxiety while making long-distance electric travel more viable. The upgrade builds on a model that has already secured global recognition, including the World Car of the Year title.
The changes aren’t just under the skin. On the outside, the SUV gets a sharper, more futuristic look with redesigned front and rear bumpers, new skid plates, sporty alloy wheels, a revised rear spoiler and updated V-garnish lighting, all while retaining its signature Parametric Pixel design.
Inside, Hyundai has focused on making the experience more intuitive. The cabin now features a redesigned three-spoke steering wheel with illuminated pixel elements, dual 12.3-inch displays, and a reworked wireless charging pad integrated with physical controls for seat functions small tweaks that aim to improve day-to-day usability.
On the tech front, the IONIQ 5 gets Hyundai’s Connected Car Navigation Cockpit (ccNC), Controller Over-the-Air (C-OTA) updates, and now supports wireless Android Auto and Apple CarPlay. New additions such as Active Sound Design and in-car payment integration for EV charging reflect a push towards a more seamless, connected ownership experience. Remote immobilisation via Bluelink has also been introduced as an added security layer.
Safety sees incremental upgrades too, with features like Parking Collision-Avoidance Assist (Rear) and side parking distance warnings enhancing manoeuvrability in tight urban spaces.
The updated IONIQ 5 is available in four colour options Gravity Gold Matte, Midnight Black Pearl, Titan Grey and Optic White with an Obsidian Black interior theme.
Priced at Rs 55.7 lakh (ex-showroom), the new IONIQ 5 positions itself as a more rounded offering, less about futuristic promise, and more about making electric mobility fit seamlessly into everyday life.
