MAM
Tata launches super app Tata Neu; N Chandrasekaran says it’s ‘Neu day’
Mumbai: Indian multinational conglomerate Tata Group has officially unveiled the Tata Neu super app in India. The app that attempts to take on the likes of Amazon, Flipkart, Paytm, and all other super apps, offers an array of services including UPI payments, hotel/flight booking, shopping, to name a few, according to the company.
Tata Sons chairman N Chandrasekaran took to LinkedIn on Thursday to announce the much-anticipated launch.
“Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside are some of the group’s services that are already present on the Tata Neu platform for Android as well as iOS users, while Vistara, Air India, Titan, Tanishq and Tata Motors will soon be added,” affirmed the Tata Sons chairman.
Announcing the launch, N Chandrasekaran wrote: “It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today. Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata.”
https://www.linkedin.com/posts/activity-6917795694938349568-_J4R?utm_source=linkedin_share&utm_medium=member_desktop_web
“Our aim is to make the lives of Indian consumers simpler and easier. The power of choice, a seamless experience, and loyalty will be at the centre of Tata Neu, delivering a powerful One Tata experience,” he further shared.
“As the Tata Neu app goes live today, it makes me proud to see so many of our trusted and loved brands Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, Tata 1Mg, Tata CLiQ, Tata Play, Westside on the Tata Neu platform already, and Vistara, Air India, Titan, Tanishq, Tata Motors soon to join,” stated Chandrasekaran, while adding, “We look forward to learning continuously, to keep evolving, and meet the needs of our consumers.”
A day prior, the brand built up the buzz about the app launch on its social media handles with a video and an accompanying caption that said: “This is the answer to the most asked question. We can’t wait for YOU to be a part of our family. Kuch dino mein nahi, ab bas kuch ghanto mein!”
https://www.linkedin.com/posts/tataneu_tataneu-goinglivesoon-activity-6917454822623338496-JcUC?utm_source=linkedin_share&utm_medium=member_desktop_web
Earlier today, Tata Neu posted the following update: “Watch out for Tata Neu during the match today!”
https://www.linkedin.com/posts/tataneu_tataneu-staytuned-ipl2022-activity-6917780690503651328-mjne?utm_source=linkedin_share&utm_medium=member_desktop_web
The Tata Neu app is now available for download on Google Play Store and Apple App Store.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
