MAM
Tata Indicom lures women with the launch of ‘Woman’s Zone’
MUMBAI: On the note of women’s day, Tata Indicom took the opportunity to introduce their first value added service titled ‘Woman’s Zone’. The concept being an exclusive woman’s portal available only on Tata Indicom’s mobile handset.
The thought behind the launch of this portal is the growing number of woman mobile subscribers. In fact a research conducted by the company revealed that 27 per cent of the women’s population aspire to have a mobile phone.
The TG defined for this portal stands very clear – The contemporary urban woman between the age group of 25 – 35.
Tata Teleservices marketing president Harish Bhat says, ” Superior customer experience is an underlying principle of all Tata Teleservices’ products and services. ‘Woman’s Zone’ is an extension of our efforts and commitment towards providing the best and exclusive service for our woman customers. The launch of ‘Woman’s Zone’ is an endeavour to proactively provide them with services especially catering to their evolving needs.”
Bhat also added that this is the first among a number of initiatives that will be introduced in the near future to add value to their customers.
The ‘Woman’s Zone’ is positioned as the one-stop-shop for every thing a woman is looking for. It provides access to information related to varied subjects ranging from home, lifestyle and career. It also invites them to ask questions to a panel of celebrity experts the telecom service provider has tied up with. It also allows for forwarding interesting bits of information to their friends.
The portal for the month of March has been made available free of charge as an introductory offer. Although, post March, the service will become a paid one. The details of the cost implications although were not revealed by the company.
The service can be availed by all Tata Indicom’s prepaid and postpaid customers. The portal is accessible to customers across BREW, WAP and JAVA platforms under the Tata zone and on SMS through 8282.
The mobile portal boasts of a host of experts like Manish Malhotra, Blossom Kocchar, Kiran Sawhney, Sanjay Chugh, Usha Alberqueque and Suman Pandit.
Some of the features available are:
Club Lounge – An interactive informative and entertaining club zone with tips, celebrity speak and Q&As on topics relating to style, beauty, health, relationships, career and home.
Woman in u – A complete personality evaluation.
Woman Bargains – An online shopping mall listing great deals across product categories in specific cities.
Woman Downloads – A selection of wallpapers and ring tones designed for women.
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
