MAM
Tata Indicom launches new scheme; unveils five new handsets
BANGALORE: Mobile services provider Tata Indicom (Tata) has announced their new initiative ‘Non Stop Mobile’ with a catchy phrase ‘Chal Chala Chal’. This scheme, applicable across twenty circles and 1500 towns where Tata has a presence, was launched simultaneously today in seven to eight cities all over India including Bangalore and Mumbai.
The new scheme comes bundled with five handsets – Indicom Star, Indicom Ace, Samsung Neo and Kyocera priced at Rs.3,999, Rs.2,499, Rs.2,999, and Rs.3,249 respectively, with the price for the Nokia 2112 bundle to be announced shortly. Theses prices are all inclusive across India and an Rs 50 talk time valid for a period of two years from the date of activation, stated an official release.
Incoming calls within the circle will be free for a period of two years from the date of activation, even if there is no balance amount left on the pre-paid subscription. During roaming the regular True Paid scheme conditions will be applicable. This Non Stop Mobile scheme will end on 30 November, the release adds.
Tata Tele Services president-marketing Harish Bhatt said during the Bangalore launch “TTL is lighting a fire in the world of mobile communications which will change the way Indians talk forever. We are deeply committed to translating the Tata vision into the field of communications bringing a fair deal and a better quality of life to millions of Indians with this unique service.”
Tata has a new television commercial (TVC) created by MacCann creative head Prasoon Joshi starring Tata’s new ambassadors – the husband and wife duo of Ajay Devgan and Kajol up its sleeve to promote the new scheme.
In the TVC, Kajol (Sweety) is a newsreader on a presently fictional Tata Mobile News Channel who announces the public reaction to the ‘Non Stop Mobile’ scheme and takes us to colleague Bankleshwar Prasad (Ajay Devgan) who is in Goa via live video. The camera pans a jubilant mob surrounding Devgan who announces the excitement around the ‘Non Stop Mobile’, and urges all to sing a number from the film Bobby. The camera now pans back onto the news studio and catches an embarrassed Kajol swaying to the tune of this number. The TVC ends with the catch line Chal Chala Chal mouthed by Devgan.
A budget of Rs.30 – 40 million has been earmarked for the campaign ‘Non Stop Mobile’ including TVC’s, according to Bhatt.
Brands
Eternal posts Rs 54,364 crore revenue, up 168 per cent in FY26
Q4 profit rises to Rs 174 crore as firm streamlines District business
NEW DELHI: Eternal Limited reported a sharp surge in scale for FY26, with consolidated revenue rising 168 per cent year-on-year to Rs 54,364 crore, underscoring strong growth across its core businesses.
The company’s growth was mirrored in its bottom line, with a total annual profit of Rs 366 crore. The fourth quarter was particularly strong, contributing Rs 17,292 crore in revenue and Rs 174 crore in profit, a sharp rise compared to the Rs 39 crore profit recorded in the same period last year.
Key financial metrics from the report include:
- Total assets: Increased to Rs 40,736 crore from last year’s Rs 35,623 crore.
- Delivery charges: The company collected Rs 9,065 crore in delivery and related charges over the year.
- Employee costs: Staffing and benefit expenses amounted to Rs 3,536 crore.
- Liquidity: The firm maintains a cash balance of Rs 996 crore, supported by Rs 632 crore generated from operating activities.
On the strategic front, the company has approved the transfer of its District platform’s technology stack to its wholly owned subsidiary, Wasteland Entertainment Private Limited. The deal, valued at Rs 24.19 crore, will be completed in cash and is expected to close by May 1, 2026, along with the transition of select employees. The move is aimed at consolidating its entertainment and ticketing operations under a focused entity.
From a regulatory standpoint, statutory auditors Deloitte Haskins & Sells issued an unmodified opinion on the financial results. However, they flagged an ongoing show cause notice related to GST on delivery charges, which the company continues to contest, citing a strong legal position.
With robust revenue growth and ongoing structural tweaks, Eternal is clearly sharpening its playbook as it expands beyond its core into a broader consumer services ecosystem.
