Brands
Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience
Mumbai: Tata CLiQ, one of India’s leading e-commerce platforms, has unveiled its new identity as Tata CLiQ Fashion, transforming from a horizontal marketplace to a specialized fashion and lifestyle destination. This rebranding reflects a strategic focus on fashion-forward offerings across apparel, footwear, accessories, beauty, gadgets, and home categories.
To mark this transition, Tata CLiQ Fashion has introduced a vibrant new brand manifesto, redesigned logo, dynamic color palette, and an enhanced app and website experience, catering to the evolving preferences of modern consumers.
The new logo, featuring bold rose pink and cerulean blue hues, embodies a dynamic, contemporary appeal that resonates across generations. Every consumer touchpoint, from app interfaces to packaging, reflects this refreshing transformation, emphasising a seamless and elevated shopping journey.
Tata CLiQ, CEO, Gopal Asthana stated, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”
Tata CLiQ Fashion continues to redefine the shopping experience with curated collections and innovative features, encouraging consumers to embrace individuality and express their unique style.
Brands
Namita Jadhav steps down as VP of corporate communications at JioStar
Media communications veteran wraps up a five month run as vice president at JioStar
MUMBAI: Namita Jadhav has moved on from JioStar, where she most recently served as vice president, corporate communications for enterprise, sports and policy comms, according to media reports.
Jadhav had stepped into the role in November 2025 after being elevated from director, corporate communications for enterprise, sports and policy comms, a position she held for a year. In total, her stint at JioStar lasted around one and a half years.
Before joining the company, Jadhav spent nearly two decades with The Walt Disney Company, building a long and steady career in communications and corporate social responsibility. She joined Disney in 2007 and went on to hold several leadership roles including assistant manager, manager, corporate communications, senior manager, corporate communications and CSR , associate director, corporate communications and CSR, and eventually director, corporate communications and CSR.
Across her 17 year tenure at Disney, she played a key role in shaping corporate messaging and strengthening stakeholder engagement across the media and entertainment ecosystem.
Earlier in her career, Jadhav worked at global communications firm Weber Shandwick, where she served as group head for more than six years.
With over two decades of experience spanning corporate communications, CSR and reputation management, Jadhav has built a reputation as a seasoned voice behind the scenes of some of the industry’s most prominent media brands. Her next move has not yet been announced.
