MAM
Tata Capital unveils new campaign for Flexi Plus Loans
Mumbai: Tata Capital, the flagship financial services company of the Tata Group, has unveiled its integrated marketing campaign titled ‘India – Apne Mann Ki Karo’ to promote its latest offering, Flexi Plus Loans. According to a statement, the campaign will run across social and digital media platforms, radio and television.
Conceptualised by Viscomm, the campaign is a series of three humorous short films. Each film is a slice of an everyday life situation where the protagonist – a family man wants to do things his way and seeks approval from his loved ones. Each film portrays how the protagonist‘s wishes are suddenly fulfilled, much to his surprise, and with this introduces the features and benefits of Flexi-Plus loans.
“Tata Capital’s latest campaign aims to resonate with our customers in a fun-loving way. The 3 films are expressions of situations where each one of us seeks freedom in our daily lives,” said Tata Capital chief digital and marketing officer Abonty Banerjee. “Flexi Plus Loans gives our customers enhanced flexibility and ability to personalize the loan and repayment options as per their requirements. This campaign once again gives us the opportunity to reinforce in our customers the belief that they can always #CountOnUs.”
