MAM
Tata Capital unveils “#breakstereotypes” video with a social media campaign on Women’s Day
MUMBAI: Tata Capital, the financial services arm of the Tata Group, today released a social media campaign (#BreakTheStereotypes) with the launch of a video featuring Chak de India fame actress Tanya Abrol. The campaign aims to break all women related stereotypes this Women’s Day as they promote their home loan offerings with the tagline — ‘Stereotypes are like rented homes. They don’t allow you enough space to grow.’ Making this Women’s day even more special is Tata Capital’s special reduced home loan rates i.e. by 5 basis points exclusively for women.
Tata Capital Home loan covers a wide range of housing needs for women which fulfil her dream of owning a home. Our Home Loan offers comes with various benefits for customer such as, Higher Loan Eligibility, Minimum Documentation, Quick Processing and Doorstep services enabling a woman to make a smart choice while buying a new home.
The social media campaign will be across platforms which include Facebook, Instagram, Twitter and YouTube.
Commenting on the campaign, Ms. Abonty Banerjee, Chief Marketing and Digital Officer, Tata Capital said, “Gender biases are more common than we think, both at a professional and personal level. As we celebrate Women’s day, #breakstereotypes campaign is a humorous take on gender bias and aims to create awareness on pre-set gender roles. We at Tata Capital, encourage women to create their own ‘space’ through our exclusive home loan solutions.”
Tanya Abrol, who gained fame as the strong and aggressive hockey player in the Shahrukh Khan starrer Chak De India manages to successfully portray the various slice of life moments where women are stereotyped. With an interesting take on ‘What if men faced the stereotypes that women do’, the video led campaign of Tata Capital strikes the right chord with all financially independent women achievers.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
