MAM
Tata Capital launches new TV campaign for home loans
MUMBAI: Tata Capital Housing Finance (TCHFL), a subsidiary of Tata Capital, has launched its new campaign focusing on the home loan segment.
The essence of the campaign is derived from a fundamental insight that people have the freedom to truly express themselves, only in their own homes.
Conceptualised by Leo Burnett, the TVC brings out the insight that one can live freely only in one‘s home. With Tata Capital‘s home loans, one can move closer to the joy of owning a home. This thought is brought to life by using the metaphor of a little girl who is interrupted by others around her from freely expressing herself and she finally finds a ‘free‘ haven in her own home where she can uninhibitedly express herself.
Leo Burnett national creative director KV Sridhar said, “The idea is based on the fact that people have the freedom to do what they want only in their own homes. And TCHFL empowers people to experience the joy of such a freedom with home loans. Based on this we came up with a simple yet endearing film told in a refreshing manner through the world of kids. Kids have an innocence that makes the message more engaging and creates empathy among the audience. The film has succeeded on all parameters.”
Through the campaign, TCHFL is looking to highlight its home loans offering to prospective home loan customers. The company offers customised home loan solutions based on customer‘s needs and his specific requirements.
TCHFL director Govind Sankarnarayanan said, “The purchase of a home is one of the biggest decisions taken by any individual and Tata Capital Home Loans assist the buyer in taking the right financing decision. Each home loan customer has specific requirements, and we at Tata Capital Home Loans offer customised Home Loan solutions that are flexible and tailored to the individual needs of our customers.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
