MAM
Tata Capital launches a new brand campaign – ‘Count on Us’
This festive season count on Tata Capital to be your trusted financial service provider. Tata Capital, the financial services arm of the Tata Group has launched its latest brand campaign ‘Count on Us’. The campaign consists of 3 real – life humorous videos based on a central theme of Tata Capital being a financial expert, transparent company that delivers on promises. The key retail offerings showcased are – personal, home, two-wheeler and business loans.
The campaign went live on 3 November, 2019 and will run across TV – English and Regional News Networks, and Social Media with a focus on Metros and key regional markets.
The campaign design is based on Tata Capital’s consumer insights. One of the key findings of the research revealed that customers are often concerned about financial services brands delivering on their promises. Through the “Count on Us” campaign, Tata Capital aims to reinforce the message of delivering on commitments made.
The videos comprise three different messages in the form of conversations that take place between a customer and an agent. Each message depicts one of the three facets of the campaign’s message i.e.: transparency, expertise and delivering on promises. As a financial services brand with an array of diverse retail offerings, the campaign targets a wide audience, who are digitally savvy between 25 to 45 years of age (SEC A / B+)
“Tata has been recently acknowledged as India’s most valuable brand.
With the current campaign, we want to extend this legacy and reinforce Tata Capital as a brand that one can count on. In 2018 – 19, we have intensified our efforts in building a customer – first culture across Tata Capital; we have built simpler customer journeys, invested in technology to deliver faster and better with innovative digital service offerings. Combine this, with the trust, Tata Capital intrinsically stands for, the theme is a perfect fit. We want the customer to ‘Count on Us’,” Tata Capital chief marketing and digital officer Abonty Banerjee commented.
Brands
IndiGo names William Walsh CEO
Former IATA chief to take charge in August after Elbers exit, Bhatia steers interim
India’s biggest airline has moved fast and gone global. InterGlobe Aviation, which operates IndiGo, has tapped aviation heavyweight William Walsh as chief executive officer, subject to regulatory approvals, marking a sharp pivot as the carrier eyes its next burst of expansion.
Walsh, currently director general at the International Air Transport Association, will step down on July 31, 2026, and is expected to take charge by August 3. The appointment comes barely three weeks after Pieter Elbers exited the corner office, with Rahul Bhatia holding the fort in the interim.
The choice signals intent. Walsh brings decades of cockpit-to-boardroom experience, having led British Airways and later International Airlines Group, the parent of Aer Lingus, Iberia and Vueling. His tenure across carriers has been defined by hard resets, restructurings and cross-border consolidation—skills IndiGo may need as competition intensifies and scale becomes decisive.
Vikram Singh Mehta, chairman and non-executive independent director of IndiGo, said Walsh’s experience in managing large-scale airline operations and navigating complex market dynamics makes him well-suited to lead IndiGo in an increasingly competitive global aviation environment, adding that the appointment marks a new chapter as the airline scales in one of the world’s fastest-growing markets.
Rahul Bhatia said Walsh’s global perspective, operational expertise and customer-focused approach would be critical as IndiGo enters its next phase of expansion.
Walsh, widely regarded as one of the industry’s most influential figures, will oversee overall management and strategic direction, with a mandate spanning operational performance, network expansion, commercial strategy and customer experience. He is expected to work closely with the board and leadership team to sharpen IndiGo’s growth trajectory.
Walsh said IndiGo has a strong foundation and is well-positioned to capitalise on the evolving aviation landscape, adding that he looks forward to fostering a culture of excellence, innovation and sustainable value creation across the organisation.
A new captain, a bigger runway—and a market that rewards scale. IndiGo is lining up for its next take-off.
