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Tata Asset Management launches ‘Passive Ki Pathshala’ investor education guide
Booklet unveiled at Moneycontrol Mutual Fund Summit as passive investing gathers momentum
MUMBAI: Passive investing may be growing quietly, but Tata Asset Management wants to make sure investors hear the message loud and clear. The company has launched ‘Passive Ki Pathshala’, an investor education initiative aimed at simplifying passive investment products for both distributors and retail investors.
The booklet was unveiled at the fifth edition of the Moneycontrol Mutual Fund Summit, held at the St. Regis in Mumbai on June 30, by Hemant Kumar alongside Manoj Kumar, executive director at the Securities and Exchange Board of India.
According to the booklet, passive assets under management in India have expanded 18-fold over the past seven years, rising from Rs 0.8 lakh crore in 2018 to Rs 14.6 lakh crore as of March 2026. Passive investment products, including index funds, exchange traded funds (ETFs) and Fund of Funds (FoFs), now account for around 18 per cent of the country’s total mutual fund industry assets under management.
The report attributes this rapid growth to increasing investor awareness, product innovation and the structural advantages of passive investing, including diversification, lower costs, simplified investing and unbiased stock selection.
Speaking at the launch, Tata Asset Management chief distribution and digital officer Hemant Kumar said, “With more than 300 schemes and the passive funds category growing by 37 per cent in FY26, the focus now should be on strengthening the core by enabling and educating distributors and investors.”
He added, “Passive Ki Pathshala is an initiative in this direction, and we hope such efforts will support the industry’s journey to grow the mutual fund investor base from 5 crore to 50 crore by helping distributors and investors gain better knowledge. With this initiative our aim is to simplify the fundamentals of passive investing, help investors build confidence and make informed investment decisions.”
Through the initiative, Tata Asset Management aims to make passive investment products easier to understand, helping investors navigate index funds, ETFs and Fund of Funds with greater confidence. As passive investing continues to gain traction in India, the company hopes the educational effort will contribute to broader financial awareness and encourage more informed long-term investing.
