MAM
Tarrant is BBC Worldwide Channels regional director, ad sales – Greater China
Based in Hong Kong, Tarrant will be responsible for driving revenue growth and developing strategic sales initiatives for TV and digital sales across BBC World News and bbc.com in Hong Kong, Macau, Philippines, Japan and Taiwan markets. |
BBC Worldwide Channels Asia VP, ad sales – Asia and Australasia Sunita Rajan says, “We are very excited to have Kerry on board. Her extensive experience, skills and insights will contribute to our next phase of growth which will include introducing commercial opportunities for new products in the BBC’s portfolio of TV and digital assets.” |
Prior to joining BBC Worldwide, Tarrant was at CNBC, based in the UK and Europe. In the advertising department there, she had a portfolio that spanned the UK, Eastern Europe, Russia, Middle East and Africa, managing and growing blue chip clients in the region. |
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
