MAM
Taproot is the only Indian competitor in Films Lions
MUMBAI: Taproot India‘s campaign ‘I am Mumbai‘ for Bennett, Coleman & Co is the only Indian entry shortlisted in the Film category at this year‘s Cannes Lions. It is one of the 257 entries shortlisted globally.
Taproot‘s entry has been shortlisted in the ‘Publications and Media category‘. A total of 56 entries from India went to Cannes Lions for Media Lions this year.
In the previous year‘s edition India saw two shortlists – DDB Mudra and JWT India – both of which converted into metals with both agencies winning a Bronze Lion.
Ogilvy & Mather worldwide chief creative officer Khai Meng Tham is the jury president and JWT Delhi executive creative director Priti Kapur is the Jury Member from India in the category this year.
The winners will be announced on the evening of 23 June, along with the Film Craft Lions, Branded Content and Entertainment Lions and Titanium and Integrated Lions.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
