MAM
Taproot and BBH are India entries to Film Craft Lions shortlist
MUMBAI: Two Indian entries have made it to the Film Craft Lions shortlist at this year’s Cannes Lions Festival: BBH India’s ‘Tanjore’ for Google Chrome and Taproot India’s ‘I am Mumbai’ campaign for The Times of India Group.
BBH India has qualified in the sub category Art Direction. The ad is a part of Google Chrome’s ‘The web is what you make of it’ campaign.
The campaign follows the real story of a local from Tanjore, G Rajendran, who strived to keep alive the dying art of Tanjore paintings. As a part of his mission, he created his own website to facilitate his business/art and other Google products to promote himself. The commercial communicates how the oldest Indian art form collaborated with the most modern marketplace to keep itself relevant and used it effectively to thrive and survive in today’s fast-paced world.
Taproot’s ‘I am Mumbai’ campaign consists of a series of stories featured in the paper compiled in one film. It touched upon current events like the politically-motivated university ban of Rohinton Mistry’s book, the milk adulteration fiasco, the horrifying hell of the kavda orphanage and the fight against illegal political posters destroying our cityscape. The idea was to communicate that every morning one voice – the tabloid Mumbai Mirror – makes sure the many voices in the city are heard. The campaign has been shortlisted in the Direction sub category.
Of the 1721 entries received, 131 have been shortlisted in the category this year. There were 41 entries from India in the Film Craft Lions category, eight more than last year’s 33 entries.
Brands
OPPO India rolls out Zindagi Ka Frame Wide Karo ahead of F33 launch
KL Rahul-led campaign spotlights real-life moments and front camera focus
NEW DELHI: OPPO India has unveiled its latest brand campaign, Zindagi Ka Frame Wide Karo, featuring KL Rahul, as it gears up for the launch of its upcoming F33 Series.
The campaign film, also starring content creator Satish Ray, captures the spirit of spontaneous moments and shared experiences, positioning the F33 as a front-camera-first device designed for real-life use. Set against a mountain trek backdrop, the narrative follows a group of friends whose getaway takes an unexpected turn when they run into Rahul, leading to a series of candid, unscripted moments.
Through humour and warmth, the film highlights how young consumers increasingly capture memories as they happen, without worrying about perfect framing or conditions. The storytelling underscores the device’s ability to handle wide-angle group selfies, durability in real-world scenarios and consistent performance across situations.
Sharing his experience, OPPO India brand ambassador KL Rahul said, “What I loved about this film is how real it feels. It’s not about posing or planning a perfect shot, these are the kind of moments we all live every day with friends.” He added that the device allows users to stay in the moment without worrying about the frame or performance.
Explaining the campaign thought, OPPO India head of communications Goldee Patnaik said the F series has built a reputation for durability and everyday reliability, and the F33 extends that strength into how users capture and share memories. He noted that selfies and group photos remain central to social interactions, making a dependable front camera a key focus.
Further elaborating on the idea, OPPO India head of digital marketing Sushant Vashistha said, “The idea behind ‘Zindagi ka frame wide karo’ is rooted in how young Indians experience life collectively, through friendships, fandom and shared moments.” He added that Rahul’s presence brings authenticity and relatability to the narrative.
The campaign will be rolled out across digital platforms, social media channels and video networks in the run-up to the F33 Series launch.
With this campaign, OPPO is leaning into a simple insight: life rarely fits neatly into a frame, and sometimes, the best moments are the ones that spill over.
