Ad Campaigns
Tapas Gupta conferred with “The Marketing & Advertising Person of the Year” award
Mumbai: In a glittering Awards Ceremony in Mumbai, Tapas Gupta, CMD, BEI Confluence was conferred the prestigious “The Marketing & Advertising Person of the Year” award at the fifth edition of the “High Flyers 50 Global Icon Awards 2024” by well-known Bollywood celebrity Mandakini for his outstanding contribution in the field of marketing & advertising in his long & unbroken career spanning over 45 years.
Tapas has been amongst the top advertising and marketing professionals in India who started his career with McCann – Erickson Group companies and worked with the Group for 21 years before founding his own agency BEI Confluence in 1998. Today BEI Confluence is one of the leading fully independent Indian 360 advertising agencies in India and one of the largest and most professionally managed agencies in the North.
Commenting on his achievement Tapas Gupta said, “I am delighted to receive this very coveted global award for a long journey of 46 years in Advertising & Marketing, which I love and is extremely passionate about. I really feel humbled, and thank numerous colleagues and bosses I have worked with, from whom I have learnt a lot. After over four and half decades of continuous working life, I still feel I have a lot to learn from my younger colleagues, and this hunger to learn new things keeps me going”.
‘High Flyers Global 50 Icon Awards’ was conceived five years back to recognise and celebrate exceptional accomplishments of individuals from various professional backgrounds on a global scale in 50 diverse fields ranging from science & technology, IT & computer science, fashion & lifestyle, sustainability, field of medicine, hospitality, financial services, social entrepreneurship, public service, business & commerce, marketing & advertising, to mention a few.
The global award winners come from various parts of the world including the Indian sub-continent and many of the Awards have gone to NRIs who have excelled in their respective fields and have made our country proud.
Past winners include former chief economic advisor to govt of India, Kaushik Basu (USA), reputed Bhajan singer Padma Sri Anup Jalota, Dr Mukesh Batra (Dr Batra’s Clinic), Vivek Gupta (Licious India founder), Arun Govil (reputed actor), well-known singer Talat Aziz to name a few.
Giving away the awards, Bollywood celebrity Mandakini, the chief guest at the ceremony said “I congratulate all the recipients of High Flyers 50 Global Icon Awards 2024. Success is not just about achieving your goals, but also about the journey you undertake to reach them. It’s about resilience, determination, and staying true to yourself despite the challenges you face along the way.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
