Brands
Tanmay Prusty gets marketing charge at Crompton Greaves
MUMBAI: Crompton Greaves Consumer Electricals Ltd has appointed Tanmay Prusty as chief marketing officer, effective 24 February 2025. The appointment was approved by the board of directors following a recommendation from the nomination and remuneration committee.
Tanmay, who holds a bachelor’s degree in electronics engineering from NIT Jamshedpur and an MBA from XLRI Jamshedpur, brings extensive marketing experience from his tenure at leading Indian firms. He previously served as business unit head at Capital Foods, a Tata Consumer Products company, where he managed a Rs 800 crore portfolio comprising brands such as Ching’s Secret and Smith and Jones.
His career spans roles at prominent organisations including Tata Consumer Products, Amazon, Reckitt Benckiser, and ITC, where he worked with established brands like Tata Tea, Dettol, and Fiama Di Wills across food, personal care, and consumer electronics segments.
At Capital Foods, Tanmay played a crucial role in the post-acquisition integration with Tata Consumer Products, demonstrating strong capabilities in business operations and stakeholder management.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
