MAM
Tanishq unveils it’s latest TVC ‘ Heera Ho Tum
Mumbai: Tanishq, India’s jewellery retail brand from the house of Tata, has unveiled their latest campaign TVC “Heera Ho Tum” this month, celebrating the spirit of Indian women as they embrace their true selves and adorn diamonds that reflect the brilliance within. This campaign has been promoted both online and offline across various platforms including television, print, outdoor and social media.
The campaign revolves around the concept of ‘Heera Ho Tum’ celebrating women and the significance of diamonds in their lives. It emphasizes that diamonds should be cherished in every significant moment of a woman’s life, big or small. The central theme, ‘Every Woman A Diamond,’ beautifully portrays the idea that every woman’s life journey deserves the brilliance and elegance that diamonds embody.
Directed by Harshwardhan Kulkarni and conceptualised by Lowe Lintas, the emotional film captures this sentiment. It portrays a woman and her daughter exploring diamond jewelry in a Tanishq store. Throughout the film, the woman contemplates whether she truly needs or wants a diamond, reflecting on the special moments in her life. Eventually, she comes to a profound realization that her life, with all its joys, challenges, and accomplishments, shines as brightly as a diamond. Every facet of her existence is a testament to her significance and unique brilliance, illuminating a life that stands with its own luminous glow.
Tanishq general manager – marketing Ranjani Krishnaswamy said, “Every woman a diamond’ is a celebration of ‘her’ life. At a very visceral level, diamonds symbolise the life of a woman. Her understated view of her journey, her seemingly ordinary lens to her extraordinary life, of how far she has come and who she has become today. The story telling pictures a typical lens that women give to their lives, they go through many wins in life, many achievements, many life defining moments but still looking for reasons to celebrate themselves. Our attempt was to seed a thought of how her life in itself is a celebration that doesn’t need a justification. And a Tanishq diamond is such a befitting encapsulation of that celebration.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
