Ad Campaigns
Tanishq gives #GiftFullOfLove
MUMBAI: For Valentine’s Day, Tanishq and 22feet Tribal Worldwide are back with the heartwarming film which beckons the viewers to give a #GiftFullOfLove to the person you love. Not because it’s a day to celebrate ‘love’, but because you love them.
The film looks at Valentine’s Day as not just an occasion to celebrate love between two spouses but as an occasion to celebrate love in all forms and relationships. It explores various relationships a person has in their lifetime and how Valentine’s Day is a celebration of all of them. An older couple, a recently married couple, two sisters, father and daughter, all of them come together to celebrate this day of love with Tanishq- a Gift Full of Love.
The background monologue states how love is not bound by age or marital status; that one can choose their own Valentine or be their own Valentine! The act of gifting should be filled with love irrespective of one’s choice. All this while cleverly showcasing Tanishq’s various branch outlets across the country.
This film simply serves as an unusual take on one of the many simple truths of life and breaks the clutter for the brand. It has received an overwhelming response from the brand’s social followers, resulting in over 111K views and 337 shares on Facebook alone since the film’s released on 8 Feb 2017.
Titan Jewellery Division marketing head Deepika Tiwari said, “Valentine’s Day has a very clichéd interpretation in the minds of the people. Whereas it can be a day to be celebrated with anyone you love. And that’s exactly the manner in which Tanishq has looked at it. Including all the possible relationships that can be your Valentine.”
22feet Tribal Worldwide business development lead Ramraaj Raghunathan added, “Tanishq has always been passionate about exploring and celebrating the bonds that connect people. Our products symbolize love, trust and commitment. Though this web film on Valentine’s Day, we hope to encapsulate love in all its forms and celebrate it with all of customers.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
