Brands
Taneira wraps the festive season in ‘The Gift of Pure Love’
MUMBAI: Taneira, the ethnic wear brand from the House of Tata, is weaving emotions into every fold this festive season with its touching new campaign, ‘The gift of pure love’: a celebration of relationships, memories, and the timeless elegance of the saree.
Rooted in the belief that true love should be felt, not just seen, the campaign highlights how a thoughtfully gifted saree can carry far more than aesthetic value, it carries intention, memory, and meaning. A Taneira saree is crafted with the purity of natural fabrics, the gentle shine of silk, and the soul of Indian handcraft traditions. It’s more than a gift, it’s an embrace.
Through two emotionally resonant films, Taneira brings alive everyday stories: a husband’s quiet gesture, a sister’s heartfelt surprise, all wrapped in the grace of a saree. These vignettes aren’t about grand declarations, but about quiet, personal acts of love that make festivals truly special.
“Our campaign beautifully captures the spirit of festive gifting and meaningful bonds,” said Taneira, chief sales and marketing officer, Somprabh Singh. “With the Miara collection, we’re offering not just sarees, but heirlooms of love and craftsmanship.”
Alongside the campaign, Taneira launches its ‘Miara’ collection, a festive range designed for today’s woman, marrying traditional artistry with a modern twist. From delicate cottons to lustrous silks, Miara sarees start at Rs 6,499, offering versatility for every festive mood, whether as a cherished gift or a personal indulgence.
Ogilvy South, executive creative director, Aarti Nichlani, summed it up and said, “These aren’t just pretty colours and textures. These sarees tell stories – honest, real, and deeply Indian. Just like the moments we’ve captured in the campaign.”
In an era of fast fashion and fleeting trends, Taneira’s campaign is a reminder that some gifts never go out of style, especially when they come from the heart, stitched with meaning, and steeped in tradition.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
