MAM
Tam’s AdEx India completes 37 years
MUMBAI: AdEx India, advertising analysis firm and a division of Tam Media Research celebrates its 37th anniversary with a Gala Annual night titled – “Josh 2007.”
“Josh” is an annual celebration for AdEx India which looks back at the year gone by and honour employees both at the individual and team level in each departments across TV, Press, Radio and Eikona PR Track, informs an official release.
Tam Media Research CEO LV Krishnan, “A media professional would realize that to be able to monitor over 340 channels, over 800 publications, 20 Radio stations and provide every possible information on brands, advertising expenditure, ad creatives, new campaigns is a very daunting task. More than the state-of-the-art technology, one certainly requires dedicated teamwork and commitment from each member.
“With the ever growing need for timely and accurate data, I would like to personally thank every single member of AdEx India to have ensured, in their own way, timely and accurate data delivery as well as key analytical insights in the form of regular newsletters.”
AdEx India AVP and business head K Uday Rao, “It is amazing to see today’s generation of professionals who can tirelessly and so innovatively work towards the growth of the organization. Clever, innovative and effective way of working has been the mantra of my team here. AdEx India has benefited tremendously from every single team member. Josh is an occasion to honour my team members and acknowledge the contributions from every corner of the organization.”
AdEx India, based in Baroda, which claim to be Asia’s largest advertising monitoring unit, which provides information on advertising audience measurement and marketing communication.
AdEx India houses around 500 employees who are involved in:
– Monitoring and Analysis of advertising trends across Print, TV and Radio
– Monitoring and Archiving of Ad Creatives across Print and TV
– Special projects on aspects such as In-program brand placements on TV for advertisers and TV Channels
– Measuring and Analyzing PR and Content across Print, TV and Internet
– Preparing insightful periodic reports that aid in sound business decisions
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
