MAM
TAM to release data after 9 weeks
MUMBAI: India will have no television ratings for nine weeks till 8 December as it moves towards digitisation in the four metros of Delhi, Mumbai, Kolkata and Chennai.
TAM, the sole ratings measurement agency in India, will stop releasing the TV viewership data for the week ended October 7, which was to be released today. The reporting will be from 9 December. This decision follows the pressure from broadcasters and advertising agencies.
“TAM will suspend data for all India. The release of data will be nine weeks later,” a source said.
The Indian Broadcasting Federation (IBF), Advertising Agencies Association of India and the Indian Society of Advertisers (ISA) have reached a consensus on the issue of suspension of TAM data.
The representatives of three industry bodies have reached an agreement but have decided to first circulate among their members before making it public.
The representatives of the three bodies met on Monday but a consensus eluded them. They did not meet on Tuesday but held discussions through different means and have more or less reached an agreement. They have decided to take one more day to iron out the creases on the matter.
A TAM Media Research representative had attended the meeting on Monday but was not part of the discussion on Tuesday. The decision of the three industry bodies would be communicated to TAM and the television viewership rating agency would accordingly act on the decision.
The industry bodies needed to agree on the period of suspension of reporting of TAM ratings in Mumbai, Delhi, Chennai and Kolkata after the government-mandated complete switchover to digital delivery of cable television from 1 November. The suspension has been felt necessary as there would be disruption of television services for some period after analogue signals are switched off in the four metros.
An industry source informed indiantelevision.com, “The bodies were hoping to issue a statement today (Tuesday), but it just required a bit more alignment from all sides. Whatever be the decision, it should be communicated to the members first before making it public through the media.”
IBF president Man Jit Singh also said, “An official statement bearing the decision taken by the industry bodies will be released to the press tomorrow (Wednesday).”
Details of the agreement, however, could not be obtained.
Also read:
Digitisation: Consensus eludes broadcasters and advertisers on suspension of ratings
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
