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TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23

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Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC CW’23 and for all the channels on which matches are telecasted.

ICC World Cup’23 witnessed indexed growth of 17 per cent from all matches in terms of average ad volumes per match compared to ICC

World Cup’19.

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Among all the World Cup matches, matches of the Indian team garnered max ad volume share. SF (Ind. vs. NZ) and F (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.

Tally of categories, advertisers, and brands rose by 42 per cent, three per cent and 34 per cent respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.

In ICC World Cup’23, ad volumes of Ecom-Wallets grew by 75 per cent compared to ICC World Cup’19. But among the top five categories, two-wheelers witnessed 42 times ad volume growth in ICC Cricket World Cup’23 over its previous edition. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in all the matches.

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Among the top five advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23 over ICC CW’19 among the top five advertisers.

Among the 215 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Kamla Pasand Silver Coated Elaichi’. The top five categories present in ICC World Cup’19 and not in ICC World Cup’23, belonged to e-com category.

In ICC CWC’23, brands of HUL were top exclusive on Hindi+English language sports channels and Regional language sports channels. A total of 165 plus brands advertised on both regional and Hindi+English sports channels during 48 matches of ICC CWC’23. “Phonepe” was leading the list of common brands.

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Moneycontrol to host Global Wealth Summit 2026 in Mumbai on March 14

Investors and policymakers gather to decode wealth in a shifting world order

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MUMBAI: As global markets grapple with volatility, shifting capital flows and rapid technological disruption, Moneycontrol is bringing together some of the biggest names in finance and policy for the second edition of the Global Wealth Summit.

The IDFC FIRST Bank presents Moneycontrol Global Wealth Summit will take place on March 14, 2026, at the Jio World Convention Centre in Mumbai, gathering global investors, policymakers and market experts for a day of conversations on the future of wealth creation.

Centred on the theme “The Capital Reset: Building Wealth in a New World Order”, the summit will examine how investors are rethinking risk, returns and portfolio strategies as the global financial landscape evolves. Artificial intelligence, shifting supply chains, geopolitical realignments and renewed interest in safe-haven assets are among the forces reshaping investment thinking worldwide.

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The event will feature more than 15 sessions and over 45 speakers across more than 10 hours of discussions. Over 400 participants are expected to attend, creating space not only for debates on markets but also for networking among leaders from finance, business and policymaking.

Among the key speakers is Tuhin Kanta Pandey, chairman of SEBI, who is expected to share insights on India’s regulatory landscape and the policy direction shaping the country’s capital markets. Global investment perspectives will come from Jonathan Wilmot, global strategist at Aletheia Capital, and Charles Myers, chairman and founder of Signum Global Advisors, who will discuss macroeconomic shifts, capital flows and emerging investment opportunities.

The summit will also see participation from leaders across India’s financial ecosystem, including V. Vaidyanathan, MD and CEO of IDFC FIRST Bank, Sundararaman Ramamurthy, MD and CEO of BSE, Atul Mehra, MD and CEO of Axis Capital, Abhinav Bharti, MD and head of India ECM at JP Morgan, and Dinesh Thakkar, chairman and MD of Angel Broking.

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Seasoned market voices such as Ramesh Damani, veteran investor and member of BSE, Ajit Dayal, founder of Quantum Advisors and Quantum AMC, and Shankar Sharma, founder of GQuant, are expected to offer perspectives on equity markets, valuation cycles and long-term wealth creation.

Institutional and global market insights will also come from Sunil Tirumalai, executive director and GEM equity strategist at UBS, and Sachee Trivedi, founder and director of Trident Capital Investments. Ananth Narayan, former SEBI whole-time member, will add regulatory and governance perspectives shaped by his experience in India’s financial framework.

Moneycontrol managing editor and Network18 chief AI officer editorial operations Nalin Mehta, said the summit comes at a time when investors are navigating heightened geopolitical tensions and uncertain markets.

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“The second edition of the Moneycontrol Global Wealth Summit comes at a time when investors are navigating heightened geopolitical tensions and volatile markets. By bringing together leading investors, policymakers and market strategists, the summit will offer insights from leaders who have weathered multiple market cycles and bring deep perspective on building wealth and traversing multiple asset classes in a rapidly changing world,” he said.

Over the years, the Moneycontrol Global Wealth Summit has positioned itself as a platform where regulators, investment strategists, CEOs and fund managers exchange ideas, engage with policymakers and explore partnerships in an increasingly complex market environment.

Moneycontrol’s Global Wealth Summit 2026 is presented by IDFC FIRST Bank, with Reliance Industries Limited as the associate partner.

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