Brands
TAM report: Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23
Mumbai: TAM Sports has released a commercial advertising report on ICC Cricket World Cup 23. This advertising report is based on all 48 matches of ICC CW’23 and for all the channels on which matches are telecasted.
ICC World Cup’23 witnessed indexed growth of 17 per cent from all matches in terms of average ad volumes per match compared to ICC
World Cup’19.
Among all the World Cup matches, matches of the Indian team garnered max ad volume share. SF (Ind. vs. NZ) and F (Ind vs Aus) garnered the maximum ad volumes during ICC Cricket World Cup 2023.
Tally of categories, advertisers, and brands rose by 42 per cent, three per cent and 34 per cent respectively during all the matches of ICC CW’23 compared to all the matches of ICC CWC’19.
In ICC World Cup’23, ad volumes of Ecom-Wallets grew by 75 per cent compared to ICC World Cup’19. But among the top five categories, two-wheelers witnessed 42 times ad volume growth in ICC Cricket World Cup’23 over its previous edition. Perfumes/deodorant, pan masala & ecom-wallets were the only common categories among the top five of ICC World Cup’23 and ICC World Cup’19 in all the matches.
Among the top five advertisers, Vini Product and FX Mart were the only common advertisers between ICC World Cup’23 and ICC World Cup’19. Ad volumes of Coca Cola India grew by 2.7 times in ICC CW’23 over ICC CW’19 among the top five advertisers.
Among the 215 plus new brands, ‘Bharat Petroleum MAK’ was the leading brand followed by ‘Kamla Pasand Silver Coated Elaichi’. The top five categories present in ICC World Cup’19 and not in ICC World Cup’23, belonged to e-com category.
In ICC CWC’23, brands of HUL were top exclusive on Hindi+English language sports channels and Regional language sports channels. A total of 165 plus brands advertised on both regional and Hindi+English sports channels during 48 matches of ICC CWC’23. “Phonepe” was leading the list of common brands.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
