Brands
TAM AdEx reveals print, radio reducing spend on TV
MUMBAI: A recent report created by AdEx, a part of TAM Media Research, has revealed how television medium uses others mediums i.e. print and radio for its own advertising and vice versa.
As per the report, television has been increasing ad-spends on the print medium for the past three years—it spent 85 per cent of its ad revenue on print in January-September 2016, followed by 94 per cent and 95 per cent during the same period in 2017, and 2018 respectively. The subsequent ad-spends on radio dipped from 15 per cent in 2016 to 6 per cent in 2017, and 5 per cent in the current year.
On the other hand, print has been deducing its ad-spend ratio on TV to radio. In January-September 2016, it spent 85 per cent on TV and 15 per cent on the radio. In the following year, the ratio was 83 per cent and 17 per cent respectively, while it further changed to 82 per cent and 18 per cent in 2018.
Radio also has been reducing its ad expenditure on TV. As per the report, radio medium spent 91 per cent share of its ad expenditure on TV in January-September 2016 and decreased it to 83 per cent in 2017. There had been a slight increase in the expenditure in 2018 as compared to the previous year, but the share remained much less than 2016, at 85 per cent. The subsequent expenditure on print medium was 9 per cent, 17 per cent, and 15 per cent, respectively.
On a related note, India is one of the top countries when it comes to investing money in ad-expenditures. As per the latest report revealed by GroupM, the media investment arm of WPP group, India will rank third globally in terms of ad-expenditures in the coming year, contributing $ 1.35 billion to worldwide spends.
An Indian Brand Equity Foundation (IBEF) report of March 2017 highlighted the market size of various media terming print as the biggest contributor to the sector, accounting for almost 41.2 per cent of the total advertising revenue, followed by TV (38.2 per cent) and other modes including radio, outdoor, and cinema collectively contributing 10 per cent. The share of digital stood at 11 per cent.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
