Brands
TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24
Mumbai: According to the latest report from TAM AdEx India for the period Jan-Jun’24, print ad space saw a five per cent growth compared to the same period in 2023.
The education sector was the biggest contributor, accounting for 19 per cent of the total ad space, followed by services with 15 per cent and the auto sector with 13 per cent. Together, the top three sectors captured over 47 per cent of total ad space. Notably, the telecom products sector made its entry into the top 10 sectors in print advertising.
Cars led the way in terms of ad space growth, with a 25 per cent increase compared to last year. The cellular phones/smartphones category saw the highest growth rate, expanding by 2.9 times. Other growing categories included two-wheelers (plus 29 per cent) and multiple courses (plus 21 per cent).
Among advertisers, Maruti Suzuki India maintained its leadership position, followed by SBS Biotech and Honda Motorcycle & Scooter India. A significant rise was noted for Samsung India Electronics, which moved from 30th place in 2023 to sixth place in 2024. Eight of the top 10 advertisers from last year remained in the top rankings for 2024, with newcomers Samsung and Kent RO System making the list.
In terms of brands, Honda Shine 100 topped the print ad charts, followed by Aakash Medical/IIT-JEE/Foundation and Allen Career Institute. The top 10 brands together contributed six per cent of the total print ad space, with a strong representation from the auto and education sectors.
On the language front, Hindi and English publications together accounted for more than 60 per cent of total ad space in both 2023 and 2024. Hindi publications took the largest share at 38 per cent, followed by English at 26 per cent.
Lastly, sales promotion ads made up 28 per cent of the total print ad space, with discount promotions leading the way at 44 per cent, followed by multiple promotions at 41 per cent.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
