Brands
TAM AdEx: Education leads print ad space with 19 per cent in Jan-Jun’24
Mumbai: According to the latest report from TAM AdEx India for the period Jan-Jun’24, print ad space saw a five per cent growth compared to the same period in 2023.
The education sector was the biggest contributor, accounting for 19 per cent of the total ad space, followed by services with 15 per cent and the auto sector with 13 per cent. Together, the top three sectors captured over 47 per cent of total ad space. Notably, the telecom products sector made its entry into the top 10 sectors in print advertising.
Cars led the way in terms of ad space growth, with a 25 per cent increase compared to last year. The cellular phones/smartphones category saw the highest growth rate, expanding by 2.9 times. Other growing categories included two-wheelers (plus 29 per cent) and multiple courses (plus 21 per cent).
Among advertisers, Maruti Suzuki India maintained its leadership position, followed by SBS Biotech and Honda Motorcycle & Scooter India. A significant rise was noted for Samsung India Electronics, which moved from 30th place in 2023 to sixth place in 2024. Eight of the top 10 advertisers from last year remained in the top rankings for 2024, with newcomers Samsung and Kent RO System making the list.
In terms of brands, Honda Shine 100 topped the print ad charts, followed by Aakash Medical/IIT-JEE/Foundation and Allen Career Institute. The top 10 brands together contributed six per cent of the total print ad space, with a strong representation from the auto and education sectors.
On the language front, Hindi and English publications together accounted for more than 60 per cent of total ad space in both 2023 and 2024. Hindi publications took the largest share at 38 per cent, followed by English at 26 per cent.
Lastly, sales promotion ads made up 28 per cent of the total print ad space, with discount promotions leading the way at 44 per cent, followed by multiple promotions at 41 per cent.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
