Brands
Taiwan-based Vertux enters Indian gaming market in exclusive partnership with Amazon India
Mumbai: To elevate the gaming experience of players with professional-grade gaming products, Taiwan-based Vertux, a lifestyle gaming company has officially set foot in the Indian market. The company aims to revolutionise the gaming hardware sector by introducing gaming keyboards, headphones, mice, mousepads, and other accessories to combine top-notch performance, quality, and aesthetic design—all at budget friendly prices.
Vertux’s suite of gaming accessories will be available for purchase on Amazon starting 18 December 2023. Vertux’s entry into India will significantly boost the country’s thriving gaming community. With Gaming’s exponential growth in player engagement and revenue, Vertux’s cutting-edge products aim to offer gamers an enhanced experience refining their performance and unlocking their gaming prowess, both at home and in competitive tournaments.
Vertux Head of Sales India and SAARC Gopal Jeyaraj said, ‘By Promate Technologies, India is witnessing rapid growth in its gaming sector boasting nearly 500 million individual gamers. Vertux sees this as an opportune moment to enter the Indian market with its robust portfolio of gaming devices. What distinguishes Vertux Gaming is our diverse product range providing gamers the freedom to design their ideal gaming experience. Beyond seizing this growing market our objective is to redefine gaming experiences and offer Indian consumers direct access to our world-class gaming solutions. We aim to communicate that gaming isn’t just a hobby– it’s a lifestyle.”
Vertux has successfully sold more than 2 Million products across more than 50 countries. Boasting an extensive portfolio of more than 30 products spanning across over 5 categories, Vertux sets its sights on transforming India’s gaming market.
The ‘Gaming Accessories Market’ report by Allied Market Research projects that the global gaming accessories market valued at $6.1 billion in 2021, is set to reach $14.4 billion by 2030, with a 9.9 per cent CAGR from 2022 to 2030. The Asia-Pacific region, notably, is poised to maintain its status as the fastest growing segment throughout the forecast period.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
