MAM
Tag Heuer renews contract with Shah Rukh Khan
MUMBAI: Tag Heuer has renewed its contract with Shah Rukh Khan who has been the ambassador for the watch brand from 2003.
“Shah Rukh Khan‘s personality almost mirrors the Tag Heuer brand values. Over the years, Shah Rukh Khan and the Tag Heuer team have developed a good rapport and it is with great pleasure that we announce an extension of this relationship. We look forward to an enduring and even more successful association,” said Tag Heuer president and CEO Jean-Christophe Babin. Added Shah Rukh Khan, “It‘s been great honor to be associated with TAG Heuer. We will as a team, continue to strive for excellence, precision and perfection in times to come.” Additionally, Shah Rukh Khan launched the TAG Heuer Grand Carrera Calibre 36 RS2 Caliper Chronograph Ti2. Besides having appeared in the brand‘s advertising campaigns, Shah Rukh Khan supports Tag Heuer in its special events such as the Tag Heuer Precision Golf Tournament and the Tag Heuer Precision Polo Cup, as well as with product placements in his phenomenal performances in films.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
