Ad Campaigns
Taco Bell India’s newly launched Naked Veggie Taco is the perfect way to #GetNaked
Mumbai: Taco Bell, the world’s leading Mexican-inspired restaurant brand, has introduced Naked Veggie Taco – a disruptive, plant-based protein option in its diverse menu that compliments the existing fan-favorite, Naked Chicken Taco. Encouraging consumers to #GetNaked, the brand has is also launching a digital campaign to highlight the family of Naked taco offerings.
The new Naked Veggie Taco has a shell made entirely out of plant-based protein. A crusted and spice coated protein patty, its fried shell is made up of peas, corn, and nutritious soya. Layered with nacho cheese sauce with the filling of lettuce and signature Mexican Pico de Gallo – a tangy tomato and onion mix- along with the goodness of the two-cheese blend makes it a craveable combination. The Naked Veggie Taco is available with Unlimited Pepsi at all Taco Bell restaurants across India for just INR 199.
Emboldening the customers to #GetNaked, Taco Bell India is urging everyone to substitute the traditionally boxed pizza and fried chicken offerings with the deliciously unique Naked Veggie and Naked Chicken tacos, respectively. The brand has also released a digital film on its social media platforms that showcases the tantalizing creations and gives viewers a mouthwatering glimpse of both offerings. To echo the messaging of the campaign, Taco Bell India will also partner with popular content creators and encourage taco lovers across the country to try these flavorfully fetching menu items.
Commenting on the introduction of this new offering, Gaurav Burman, director of Burman Hospitality Private Limited, Taco Bell’s exclusive franchise partner in India, said, “Taco Bell India has established itself as the most innovative QSR in the country. I am delighted to announce that Taco Bell® India is today launching the delicious Naked Veggie Taco, our Plant-based Protein signature Taco to compliment the Naked Chicken Taco which has become one of our leading products. We worked hard to create a vegetarian option that was as delicious, nutritious, and unique as our Naked Chicken Taco. I am excited to be able to offer our customers and fans this amazing product at such good value. Please visit Taco Bell® in our stores or through our delivery partners and #GetNaked.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
