Brands
Taco Bell India turns desi, launches all-new range of Indian tacos
Mumbai: Taco Bell, the world’s leading Mexican-inspired restaurant brand has announced the launch of its crazy and delicious Indian Desi Menu- an extraordinary flavour medley that bridges the gap between Mexican-inspired QSR offerings and the diverse tastes of Indian audiences. This unique menu, consisting of three enticing new flavorful premium tacos, has been specially innovated to resonate with the assorted palates across India.
The Indian Desi Menu features a tantalizing array of delectable offerings. Consumers can savor the rich and creamy Paneer Makhni Taco, the indulgent delight of a Butter Chicken Taco or relish the succulent Chicken Seekh Kebab Taco. Each product has been meticulously prepared with a heavenly blend of proprietary ingredients, perfectly paired with a medley of fresh veggies, all lovingly nestled in warm and pillowy chalupa bread or served in a delightfully soft shell. An unforgettable blend of bold and diverse flavors, the Indian Desi Menu is available at all Taco Bell restaurants across India starting at just Rs 165.
Commenting on the introduction of the new offering, Taco Bell’s exclusive franchise partner in India, Burman Hospitality Private Limited director Gaurav Burman said, “Taco Bell India has consistently strived to establish itself as one of the most innovative QSR in the country. With the introduction of the ‘Indian Desi Menu’ we are thrilled to offer our consumers something culturally desi, crazy and delicious. This innovative menu is a testament to our commitment to crafting exceptional experiences that resonate with the diverse and vibrant tastes of the Indian audience. As we continue to expand our footprint across the country, it becomes imperative to bring about an offering that bridges the gap between the rich flavours of Indian cuisine and the beloved taco concept Taco Bell is renowned for. We invite everyone to come and savour this exceptional taco adventure as we aim to leave an indelible mark on our customers’ taste buds.”
The Indian Desi Menu promises a gastronomic adventure like no other, featuring deliciously decadent creations. The brand is excited to introduce a captivating digital campaign, bringing the tantalizing menu to life through a digital film that will be unveiled across various social media platforms. This innovative offering is sure to delight taco enthusiasts across the nation, presenting them with a flavorful journey that is both familiar and fresh.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
