MAM
Taboola strengthens its presence in India, onboards Kanika Mittal as country manager
Mumbai: Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced continued growth for Taboola India. Taboola is a market leader in India with partnerships across major publishers in the country, including India Today group, NDTV, Zee Group, The Indian Express, ABP, and Network18. In September, Taboola India celebrates its monumental milestone of 10 years in the market, with a gala event in honor of key publishers and advertisers and strengthening of its leadership team.
To spearhead and further accelerate Taboola India’s recent momentum, Taboola has appointed Kanika Mittal as the new country manager for Taboola India. With over 19 years of visionary leadership and a demonstrated history spanning digital, tech, e-commerce, retail, and consumer goods, Mittal brings a wealth of experience to her new position, marked by a proven track record to drive growth, and implement strategic initiatives in the digital landscape.
Assuming her new role as country head for Taboola India, Mittal will shoulder the responsibility for our Indian operations, with a primary objective of propelling revenue growth and solidifying our cherished partnerships. Furthermore, Mittal will take a central role in nurturing and expanding Taboola’s publishing partnerships in India, actively contributing to their trajectory. Her multifaceted responsibilities extend to elevating brand, reputation and culture with a focus on growth to contribute to the organization’s overall success.
As the former country head at Twitter, she drove revenue growth, cultivated a high-performance culture, and fostered cross-functional collaboration. Her notable achievement includes spearheading the ‘India 5X by 2025’ initiative, propelling India towards exponential revenue and audience growth. Previously, as country marketing director at Reebok (adidas group), she successfully repositioned the brand into a premium fitness label, championed an omni-channel, digital first approach, and pioneered a groundbreaking women’s-first movement with #FitToFight.
Mittal advocates for purpose-driven brands, founded D.E.A.R. Indiya, curated The Enchanted Festival of Stories, and authored ‘The Adventures of Sugi & the Banshee’. which is now an Amazon Bestseller. She’s received accolades for digital, business and brand leadership, and she was actively involved in mentorship through organizations like the Marketing Society in India and the Vedica Scholars Program for Women.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
