MAM
Tablez brings International brand YOYOSO to India
MUMBAI: Tablez, the leading organized retail group will be launching two stores of international chain of lifestyle brand YOYOSO in Bengaluru at Vega City Mall and RMZ Galleria Mall on 6th September 2019. The store will be inaugurated by Adeeb Ahamed, Managing Director, Tablez, along with Xie Wen Liang, Co-founder & Director, YOYOSO. Tablez plans to expand the network to 150 stores over the next 3 years.
Speaking about the brand launch, Adeeb Ahamed, Managing Director, Tablez, said, “We are excited to join hands with YOYOSO to bring the popular international chain to India. YOYOSO is a one-stop destination for simple, fashionable and trendy additions to meet daily life needs. We are sure that it will strike a chord with the discerning Indian consumers and will bring plenty of surprises and happiness to the country.”
Xie Wen Liang, Co-founder and General Manager of YOYOSO, said: "India is the land of hope and the country of fashion; we are very happy to bring the YOYOSO brand to India together with Tablez. The two YOYOSO stores to launch in Bangalore are the first steps in our strategic cooperation. I believe that with joint efforts, Tablez will definitely develop YOYOSO into a leading brand of high-quality lifestyle in India's retail industry."
YOYOSO, founded by Ma Huan in 2014, is an internationally renowned international chain of lifestyle brand. Headquartered in Yiwu, China and operated by Yiwu Think Tanks Trading Co. Ltd. The brand offers affordable, fashionable, and trendy daily life products through an optimized combination of functionality, quality, design, and value — while upholding the philosophy of sustainable development. Today, over 1000 YOYOSO stores serve more than 1 billion customers across 36 countries.
Tablez is teaming up with YOYOSO to introduce the brand to India. It plans to open YOYOSO stores across multiple locations over the next five years, with 30 stores to be launched in the first phase. YOYOSO's simple, natural, high-quality and great value products aim to strike a chord with the discerning consumers, bringing plenty of surprises and happiness to a new-generation India.
YOYOSO features more than 5000 high-quality products with excellent price-performance ratios across categories like health & beauty, creative home necessities, seasonal products, digital accessories, stationery & gifts, and fashion accessories. In addition to aesthetics, the key fundamentals of every YOYOSO product are practicality, functionality, and durability. The design style focuses on simplicity and open-mindedness while retaining fashion elements. Not only is traditional craftsmanship preserved, but continuous innovation also helps maintain value pricing for YOYOSO's high-quality products. 500 new products are launched every month for customers to enjoy the latest trends and, as a result, a quality lifestyle.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
