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T.V. Narendran elected second Indian to chair WorldSteel after Sajjan Jindal’s 2017 milestone
Mumbai: Following the tragic loss of Ratan Tata, his vision for the Tata Group continues to resonate with renewed vigour. The election of Tata Steel’s CEO & MD, T.V. Narendran, as the chairman of the World Steel Association (WorldSteel) for the 2024-25 term, stands as a testament to the enduring legacy he helped shape; making him only the second Indian to hold this prestigious role, signals India’s rising stature in the global steel industry-a domain long dominated by Western powers.
Narendran, a veteran in the industry with nearly four decades of experience, will lead the association, which represents 64 member companies accounting for 85 per cent of the world’s steel production. His leadership comes at a crucial time, as the industry grapples with decarbonisation challenges and fluctuating market dynamics. His appointment reflects not just personal accomplishment but a broader recognition of India’s expanding footprint in the global market.
Commenting on his new role, Narendran said, “I am honoured to be elected as the chairman of the World Steel Association. The global steel industry is at a transformative juncture, and I look forward to working with my peers to drive sustainable growth.”
Narendran’s journey from Tata Steel’s grassroots to becoming its leader, and now at the helm of a global industry body, echoes the broader trajectory of Indian steelmaking, which has moved from being a regional player to an international powerhouse. With India ranking as the world’s second-largest steel producer, his leadership is set to further strengthen the nation’s clout in shaping international steel policies and sustainability standards.
The election also highlights the strategic shift in the association’s leadership towards representing diverse markets. The previous and first Indian to hold the position was Sajjan Jindal in 2017, indicating a growing acceptance of Asian leadership in an industry historically dominated by European and American companies. The WorldSteel’s nod to Narendran is not just about diversity but recognition of India’s steel industry’s commitment to innovation and sustainability.
Narendran’s appointment comes as the industry braces for stricter climate policies and increasing demands for green steel. With his leadership, Tata Steel has been at the forefront of exploring hydrogen-based steelmaking and other green technologies. His influence is expected to further the agenda for a more eco-friendly approach to steel production globally.
As Narendran takes the helm at WorldSteel, the weight of expectation looms large. Now, as he prepares to guide the global body through the shifting tides of economic uncertainty and the pressing need for greener solutions, his leadership promises to be a beacon for the industry, illuminating a path toward a more resilient and sustainable future.
MAM
Pulse launches 7th Loyalty Day with #PulseUpYourDrink campaign
Runs May 1 to 15, invites fans to create drinks, 100 winners get merchandise.
MUJMBAI: If candy had a cocktail hour, Pulse is ready to stir things up literally. The Dharampal Satyapal Group’s confectionery brand has rolled out the seventh edition of Pulse Loyalty Day, anchored by a new digital-first campaign, #PulseUpYourDrink, running from May 1 to May 15, 2026. The idea: turn a tangy candy into a creative ingredient, and let consumers do the mixing. Tapping into a growing trend of flavour experimentation, especially among Gen Z and millennials, the campaign invites fans to create mocktails and beverages using Pulse candy. The format leans heavily on user-generated content, with participants encouraged to share their creations on social media by tagging @passpass_pulse.
To kick things off, a set of chefs will introduce Pulse-inspired mocktail recipes, setting the base for fans to remix and reinterpret. Actor Mannara Chopra joins the campaign to amplify reach, signalling a continued focus on youth engagement.
The activation is designed to play out across the digital ecosystem, with nano and micro influencers driving participation and conversation. As an added incentive, 100 participants will win Pulse-branded merchandise, blending fandom with rewards.
Pulse, which has led the hard-boiled candy segment for the past nine years, is increasingly positioning itself as more than just a product leaning into culture, community and online behaviour. Loyalty Day, now in its seventh edition, has evolved into a recurring digital moment where consumers actively co-create the brand narrative.
The strategy is clear: keep the flavour familiar, but the engagement fresh. Because in today’s attention economy, even a candy needs to stay in the mix.
