Brands
T. Natarajan joins forces with Sharief Bhai as the brand ambassador
Mumbai: Sharief Bhai, a brand from the house of Curefoods and a winner of multiple awards for its legendary Biryani announced its milestone of onboarding esteemed Indian cricketer T. Natarajan as its brand ambassador, today. A distinguished name in the world of cricket, T. Natarajan brings his remarkable achievements and indomitable spirit to enhance the essence of Sharief Bhai’s culinary legacy with this announcement.
Popularly known as T. Natarajan or also Thangarasu Natarajan, the cricketer was born on 4 April 1991 in Chinnappampatti, a village near Salem in Tamil Nadu. He entered the world of cricket in December 2020, when he was named as one of the four additional bowlers to travel with, the Indian cricket team to their tour to Australia. His journey from humble beginnings to international cricket is a story of determination and passion, which has made him emerge as a popular star in the realm of Indian cricket.
Currently representing Sunrisers Hyderabad in the Indian Premier League (IPL), he achieved a historic feat during India’s 2020–21 tour of Australia by becoming the first Indian cricketer to debut across all three formats in the same tour. The collaboration between T. Natarajan and Sharief Bhai signifies a union of values – excellence, authenticity, and a deep connection to one’s cultural roots. As the brand ambassador, T. Natarajan will further accentuate the essence of Sharief Bhai’s classic flavours and genuine hospitality.
“I am thrilled to be a part of the Sharief Bhai family as its brand ambassador, for a brand that resonates with my love for biryani, an authentic taste and culture,” expressed Natarajan. “Just as cricket brings diverse people together, food unites us Indians too. Biryani holds a special place in India’s diverse culinary heritage, and Sharief Bhai beautifully encapsulates the essence of this cherished tradition. I am grateful to the brand for bestowing me with this opportunity and look forward to celebrating the flavours of Sharief Bhai that would harmoniously unite a wider audience.”
Curefoods, chief business officer Gokul Kandhi shared his enthusiasm about the collaboration, saying, “T. Natarajan’s journey and dedication mirror the essence of Sharief Bhai – a commitment to excellence and heritage. Natarajan’s prowess on the field has earned him respect and admiration across the entire country. We are honoured to have him as our brand ambassador and while he supports us in this journey, we look forward to embarking a fruitful partnership.”
The cricketer also graced the launch of Sharief Bhai’s traditional restaurant in Coimbatore, where he actively participated in the event by conducting the inauguration and ribbon-cutting ceremony at a restaurant while additionally engaging in a meet-and-greet session with the guests.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
