Account
T.A.G (McCann World Group) wins Videocon (Consumer electronics & Appliances) creative account with an annual spend of Rs 400 million.
Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 5 February 2009 – 18 February 2009. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
| NDTV Imagine | Maxus | Platinum Media (Madison Group) | 200-250 million |
Creative | |||
| Secret Temptations | – | Euro RSCG | NA |
| Splash (Maruti Suzuki) | – | Dentsu Creative Impact | NA |
| Videocon (Consumer electronics & Appliances) | Saatchi & Saatchi | T.A.G (McCann World Group) | 400 million |
Creative & Media | |||
Khadi and Village Industries Commission (KVIC) | – | Prachar Advertising | 150 million |
– | Pam | ||
– | Span | ||
– | Unnati (empanelled) | ||
| Information compiled for period 5 Febraury 2009 – 18 February 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company. For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com | |||
